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Maximize Your Sales with Walmart Advertising Experts

With 100,000+ sellers on Walmart and new merchants joining daily, the competition for clicks on the marketplace has become ruthless.

You need more than just a huge advertising budget to get an edge over your competitors.

At IG PPC, we’ll take a deep dive into your Walmart advertising strategy to identify leaks in your ad spending and opportunities for soaring your sales.

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Why Trust Us?

What You Can Expect From Our Walmart Advertising Services

We do the heavy lifting so you can focus on scaling your operations to handle the increased sales volumes!

Advanced Keyword Research

We combine our Walmart expertise (over 10 years in the business!) and third-party tools to identify high-volume keywords and search terms to help you target the right customers.

Persuasive Ad Copies

We help you highlight your products’ benefits and features in a way that appeals to shoppers’ psychology and buyer behavior.

Competitive Bidding

Our team tracks how your Walmart ads perform and refines your campaign strategy to help you win placement in prime areas.

Data-Driven Optimization

We don’t give just any solutions; we rely on data to back our optimization strategies.

Effective Budget Management

We monitor your daily ad spend so you do not incur even a dollar more than the set budget.

Regular Performance Reports

Expect detailed monthly reports outlining your Walmart ad performance and recommendations for refining your campaigns.

Let’s Do This

How Does Walmart's Advertising Platform Differ from Other Major Retailers?

All About The “Shopper-tunity”

With Walmart, you can think beyond the screen. Online targeting is not the only option. You can gain double exposure by connecting your Sponsored Ads to in-store purchases, where the platform remains undisputed.

Massive In-Store Data

This goes without saying that Walmart is one of the world’s biggest brick-and-mortar store networks. The platform contains vast insights on what, where, and how are shoppers buying worldwide - and YOU can leverage the data (on a need-to-know basis) with Sponsored Ads.

Hello, Precision Targeting!

Are you still bidding for placement slots on other platforms? Walmart’s keyword targeting is precise because you’re only bidding on the search terms that shoppers look up most often. Talk about bang for your buck, right?

Let's Do This

Why Choose Us?

Here’s why we have a 95% client retention rate:

Dedicated Account Manager

We’ll assign you an account manager who will function almost like an extension of your team.

Tailored Campaigns

We customize your Walmart performance ads to specific product listings to increase the realized click-through rates and ROI.

Timely Communication

You can always reach out to our team or your account manager through phone calls, email, or WhatsApp communication and expect a prompt response addressing your concerns.

Holistic Approach

We combine automated and hands-on campaign management workflows to quickly streamline your Walmart advertising strategy so you can start earning from your ad spend.

Data-Backed Campaign Tweaks

Making strategic decisions based on intuition? Not here. We leverage the latest tools and technologies to analyze performance data and get actionable insights for refining your Walmart advertising strategy.

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What is Walmart Advertising?

Walmart Advertising is the fastest shortcut for brands and merchants to reach millions of Walmart customers, both online and in-store.

Targeted ads can help optimize product visibility, drive sales, and develop quickly on the Walmart marketplace.

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Why Should You Invest in Walmart Sponsored Ads?

Your Products Need a Spotlight. We’re Here to Help You Get That!

Why settle for the last spot in Walmart’s virtual aisles? With Sponsored Ads, we can bring your products to the top of the search results so that high-intent shoppers can easily discover what you offer.

 

And It Does Not End There!

Walmart Sponsored Ads can positively impact your organic product ranking. This means you can continue to be discovered by buyers, even when the ad campaigns take a breather. That’s a double jackpot!

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PPC MANAGEMENT FOR WALMART SELLERS

Walmart Advertising Just Got Easier

Walmart Sponsored Products – Search In-Grid Ads

We believe your store deserves to be in the front row seats on every search. With our Search In-Grid Ads, we'll ensure that shoppers who are ready to "add to cart" easily discover you by:


  • Bringing your products to the top of the search results list
  • Expertly selecting high-intent search phrases
  • Ensuring every advertising dollar is used to its fullest capacity

Walmart Sponsored Products – Carousel Ads

Variety is the secret sauce to maximize sales. Featuring your best-selling products in an alluring bundle, our carousel advertisements entice your customers with an eye-catching display. Prepare to:


  • Show off your top-rated product range in one eye-catching ad
  • Encourage your target audience to browse your full catalog
  • Boost interest and increase conversions all at once

Walmart Sponsored Products – Buy Box Banner

Take over the "Add to Cart" zone with Walmart’s sponsored Buy Box Banner ads. We'll place your products front and center and give you the ultimate power move, leaving the competition behind:


  • Reach your buyers easily when they're ready to buy
  • Outperform the competition online and close more sales
  • Increase visibility to maximize your bottom line

Walmart Sponsored Brand Ads

Go from just another product on the shelf to a shopper's favorite! Our Walmart Sponsored Brand Ads can make your brand a household name on the Walmart platform with:


  • The exposure that gets people talking about your brand
  • Spotlight on your store to direct customers to your product listings
  • A loyal following that drives repeat business

Walmart Sponsored Video Ads

Are you still relying on boring product descriptions? Get the sales rolling with our Sponsored Video Ads. Bring your products to life, capture buyers' attention, and increase engagement by:


  • Showing your products in action, not just in photographs
  • Using high-quality video content to stand out from the crowd
  • Giving buyers a sneak peek at what makes your products so amazing

Walmart On-Site Sponsored Display Ads

We love making you the center of attention as customers browse. Our on-site display ads strategically position your products, ensuring your brand stays on top of shoppers' minds. Check out these benefits:


  • Give subtle reminders to help customers recall your brand
  • Re-engage customers who have already expressed interest
  • Show up on product pages and other key sections of the Walmart website

We Monitor Your Metrics Like Overprotective Parents.

We keep a close watch on organic + PPC sales for your overall brand and for each individual ASIN, adjusting our strategy accordingly. Then we do it again. And again. Until you’re category royalty 👑.

Total Sales

Ad Sales

ACoS

TACoS

Ad Spend

Organic Sales Vs. Ad Sales

Bid Management

Organic Ranking

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Modern Walmart Advertising Techniques

We do A LOT of research before running any campaign advertisements. Mostly, we spend our time discovering industry trends and high-converting keywords.

Strategy

We've never been a fan of generic, cookie-cutter advertising. We customize our techniques to your specific goals, like increasing revenue or dominating organic rankings.

Campaign Setup and Management

This is not an automated process. Every campaign is meticulously crafted by your dedicated account manager so that every ad reaches the biggest possible audience for the best results.

Growth Tracking

Here comes the best part. Our team loves tracking and optimizing. We are obsessed with data, optimizing bids to reduce wasted spending and increase your bottom line.

Reporting

Straight stats, no jargon. We provide easy-to-understand monthly reports so you can stay informed about how your ad campaigns are performing.

When we say white-glove service — we mean it.

When we say we pride ourselves on providing a smooth customer experience,
we’re not just blah-blah-ing. Customer service is one of our core business values,
infused into our every practice: how we manage your account, how we communicate,
and how we structure our process.

Bottom line: every detail of how we work is designed to demonstrate
to you how much we care.

“Unquestionable expertise, tremendous
dedication to performance.”

I’ve been working with Isaac and our account manager, David, across several brands for the past year.  Their expertise is unquestionable, but more importantly, their dedication to performance is tremendous.  Whenever working with them on aggressive goals, they offer meaningful feedback on how to achieve them or pushback based on a strong understanding of the market.  IG PPC is both an excellent strategic partner and performance owning partner and I am looking forward to continuing our partnership.      

Mike Frekey

Head Of Advertising, Perch

What have you got to lose —

except some potential extra zeros?

Let's Do This

Ready to Scale Your Walmart Sales?

Let’s work together to get your products in front of high-intent shoppers. Here’s how we’ll do it:

1. Discovery Call

Set things in motion. Book a no-obligation call so we can get to know about your business and see if we are a good fit for you.

2. Comprehensive Audit

We leave no stone unturned. Our team will probe every aspect of your Walmart advertising strategy to pick out inefficiencies and identify ways to optimize your ad spend.

3. Meet Your Account Manager

Meet with your dedicated account manager to outline your short—and long-term SMART goals for your Walmart business.

4. Onboarding Call

Once you give the green light, we’ll have an onboarding call to discuss your Walmart campaign blueprint and customize it to meet your business needs and goals.

5. Time to Put the Strategy to Work

Our team will optimize your Walmart ad campaigns to help you generate high-intent clicks that convert to sales. We have a proven track record of assisting online sellers to scale their businesses, with our clients generating gross sales of over $1.5 billion annually.

Boost Your Walmart Sales

Frequently Asked Questions (FAQs)

Here are some burning questions about Walmart Advertising:

How Does Walmart PPC Work?

Walmart PPC works very similarly to Amazon PPC. Here’s a simplified guide to how Walmart PPC works:

  • Select your preferred Walmart ad type: Sponsored Products or Sponsored Brands.
  • Bid for specific keywords and placements. You may start with the suggested bid and then adjust your amount to increase the chances of winning placement in prime real estate areas.
  • Your ads will display on the search results pages when shoppers search for related products on Walmart.
  • Walmart will charge you a fee when customers click on your ads.

How Long Does It Take to See Results from Walmart Ads?

There’s no specific timeline for when you should expect to see results from your Walmart ads. It depends on factors like campaign type (Walmart Sponsored Products vs. Sponsored Brands) and competitiveness. However, expect to see results like increased impressions and higher click-through rates within a few weeks. But it might take a few months to see a significant increase in your sales.

How Do Walmart Ads Compare to Amazon Ads?

Walmart ads compare to Amazon ads in several ways:

  • Both platforms offer Sponsored Products and Sponsored Brands that sellers can bid on to place their offerings in front of high-intent shoppers.
  • Both Amazon and Walmart use an auction system, with the highest bid amount winning placement.
  • Both platforms support automatic and manual bidding.
  • Amazon’s bid auction is more competitive than Walmart’s.
  • Walmart ads target online and in-store buyers, while Amazon ads mainly focus on online shoppers.

How Much Should I Spend on Walmart Ads to Start with?

For Sponsored Product ads, Walmart requires a minimum monthly spend of $1,000 and a $100 daily minimum spend. Even if there are minimums, it's a good idea to begin with a limited initial investment, especially if you've never advertised with Walmart. This way, you can experiment and gain knowledge without taking unnecessary risks. Start with a budget between $1,000 and $2,000 for your first month. At IG PPC, we believe sponsored ads should initially account for 2-5% of your sales revenue, i.e., $2500 for a $50,000 revenue. This helps set a baseline for your Walmart ad budget within your entire marketing budget.

How Should I Finalize a Walmart Advertising Service?

Honestly, a lot of thought goes into choosing a Walmart advertising service. First, Narrow down your target market, final budget, and marketing goals. Do some research on different agencies, paying attention to their success stories, pricing strategies, and expertise with Walmart advertisements. To ensure a good fit, compare bids, check references, and ask the right questions. Once you've chosen the right agency, set clear goals and establish KPIs to measure success.

What Are the Next Steps?

Sales Revenue Like You’ve Never Seen Before. Stop trying to catch up and outpace the competition with Sponsored Ads. Ready to step up? At IG PPC, we can help you champion Walmart sales like a boss - book a free consultation call today.

Let's Do This