Amazon Account Management by IG PPC
Day-to-day Seller Central management for brands that want an experienced team handling the details.
IG PPC helps brands manage their Amazon business across listings, inventory, account health, promotions, customer communication, reporting, and advertising. We organize the work, address operational issues, and coordinate the next steps around your products and business goals.
A team to manage the work behind your Amazon business
Keeping an Amazon account running takes ongoing attention. Product information needs updating. Inventory needs monitoring. Customer concerns need responses. Fees, promotions, and performance need regular review.
Our account management service brings that work together. We help you maintain your catalog, support product availability, respond to account issues, and understand performance so you can make better decisions for your brand.
What our account management service includes
Product selection and catalog planning
We help you evaluate which products to prioritize on Amazon and where your catalog has room to grow. Our recommendations connect your existing assortment with shopper demand and the opportunities in your category.
- Review products in your current catalog and recommend priorities for Amazon.
- Research potential additions to your assortment and assess relevant market opportunities.
- Coordinate product priorities with listing development, inventory planning, and advertising.
Listings and creative content
We create and improve the content shoppers use to understand your products. From listing copy to storefront updates, we help keep your catalog clear, accurate, and consistent with your brand.
- Research relevant search terms and write or update listing titles, bullet points, and product descriptions.
- Develop product photography, lifestyle imagery, and creative direction for your listings.
- Create and update A+ Content for eligible products and brands.
- Provide Amazon storefront design direction and ongoing content updates.
Sales optimization and promotions
We review how your products are presented, priced, and promoted, then coordinate improvements around your goals and product availability.
- Identify opportunities to improve listing content and the shopping experience.
- Plan and manage eligible deals, coupons, and promotions.
- Develop pricing recommendations and support agreed pricing updates.
- Manage review requests through Amazon tools and coordinate Amazon Vine enrollment for eligible products.
Inventory management and FBA shipments
We monitor FBA inventory and help coordinate the account-side work needed to replenish stock. You receive a weekly inventory report so your team can see availability, priorities, and the actions needed next.
- Review FBA inventory levels and identify replenishment needs.
- Coordinate FBA shipment workflows with your team and fulfillment partners.
- Investigate suppressed inventory and other issues affecting product availability.
- Identify aging inventory and coordinate removal actions as part of your inventory strategy.
ASIN health and listing issues
We monitor product-level issues that can interrupt sales or create a poor customer experience. We investigate the cause, organize the information needed, and coordinate the next steps through the relevant Amazon processes.
- Review ASIN suppressions, listing violations, and related notifications.
- Help organize documentation and manage applicable support cases for listing and intellectual property issues.
- Monitor product reviews, Voice of the Customer, and refund reasons to identify recurring concerns.
- Recommend product or listing improvements and coordinate outside specialists when needed.
General account management and customer support
We help manage recurring Seller Central tasks and customer issues so they receive consistent attention. Our work includes account monitoring, communication, and follow-through on relevant support matters.
- Monitor account health and coordinate action on relevant notices and cases.
- Respond to buyer messages and address eligible customer-review concerns through the tools available in Seller Central.
- Review seller feedback and submit removal requests when it qualifies under Amazon policies.
- Review FBA fees for potential discrepancies and support requests for corrections.
- Pursue eligible Amazon reimbursement claims with supporting documentation.
Reporting and profitability analysis
We bring account performance into a clearer view so you can understand what is happening and where to focus. Our reporting combines IG PPC Amazon analytics with sellerboard profitability reporting as part of the agreed setup.
- Review sales, advertising performance, and relevant account trends.
- Use sellerboard reporting to help evaluate profitability using the available cost and fee data.
- Connect performance findings with practical next steps for listings, inventory, promotions, and advertising.
PPC management
Our advertising work supports the broader account plan. We coordinate campaigns with the products you want to grow, the content shoppers see, and the inventory available to support demand.
- Research advertising keywords and track relevant keyword performance.
- Create and manage campaigns across the ad types included in your engagement.
- Review campaign performance and refine the advertising approach around your business goals.
How we work with your team
Why work with IG PPC
Our team combines Amazon advertising expertise with experience in listing creation, customer support, demand planning, analytics, and logistics. That range of experience helps us connect day-to-day account work with your commercial priorities.
- A clear point of contact for your account and the work underway.
- Coordinated decisions across products, content, inventory, promotions, and advertising.
- Reporting that helps you understand performance and act on it.
Client experience
Seasonal planning for a gift seller
We worked with a gift seller to align product titles with seasonal shopping demand, used Brand Analytics to study demand patterns and competitor keywords, and supported the plan with targeted advertising. The combined listing and advertising work helped the brand grow with products already in its catalog.
Read the gift seller case study
What clients say about working with IG PPC
“They are super organized. We had weekly meetings and got detailed monthly reports…”
Eli Papier, Marketing Director, Care Touch
“They really know what they’re doing, and the numbers prove it.”
Nathan Kahn, CEO, Bruntmor
Pricing
Account management is priced through a custom proposal based on your catalog, marketplaces, and agreed scope of work. Contact us to discuss your account and receive a quote outlining the services and fees for your engagement.
Common questions
What does Amazon account management cover
Your proposal defines the exact mix of account management services, responsibilities, and reporting for your account. We can support ongoing operations and growth priorities across the service areas described above.
Can you work with our existing catalog
Yes. We can assess products you already sell, recommend priorities, and improve the listings and account processes around them. We can also research potential catalog additions when that is part of your growth plan.
What happens if an issue needs an outside specialist
Some ASIN or account health issues require an outside specialist. IG PPC determines when an outside service is needed. The client is responsible for fees charged by outside services used to resolve ASIN or account health issues.
How do you handle reviews and seller feedback
We use Amazon tools for eligible review requests, Vine enrollment, and customer follow-up. We also review seller feedback and request removal when it qualifies under Amazon policies. Product reviews and seller feedback are handled through their respective processes.
Let us help manage your Amazon account
Tell us about your brand, catalog, and what needs attention. We will discuss your priorities and prepare a proposal for the account management support that fits your business.
