IG PPC Amazon PPC Case Study Library

Consumer Goods (CPG) Seller

This Amazon seller came to us while using one of the more common Amazon PPC AI tools out there to bid on their Amazon sponsored ads campaigns.

Toy Seller

This Amazon seller came to us while using one of the more common Amazon PPC AI tools out there to bid on their Amazon sponsored ads campaigns.

Electronics Seller

This Amazon seller came to us while using one of the more common Amazon PPC AI tools out there to bid on their Amazon sponsored ads campaigns.

Licensed Apparel

This Amazon seller came to us while using one of the more common Amazon PPC AI tools out there to bid on their Amazon sponsored ads campaigns.

Home and Kitchen Seller

This Amazon seller came to us while using one of the more common Amazon PPC AI tools out there to bid on their Amazon sponsored ads campaigns.

Apparel Brand

This Amazon seller came to us while using one of the more common Amazon PPC AI tools out there to bid on their Amazon sponsored ads campaigns.

Gift Seller

A gift seller with good reviews was keeping the ACoS low, but was afraid to launch the holiday gifting season without forecasted logistics.

Lighting Supplier

A well-known multi-billion dollar household lighting supplier approaches our team for strategy and guidance.

Household Brand

This Amazon seller came to us with a product in a very competitive Amazon category. Their goal was ambitious. We need to take over the top seller and become the #1 seller.

Home Product

A home and kitchen product seller with good products and great reviews contacted our team for consultation.

IG PPC Amazon PPC Best Practices

We specialize in data-driven Amazon PPC optimization to give you more visibility, clicks, sales, and ROI. Here’s a sneak peek at how we help you win:

Comprehensive keyword strategy

We identify high-performing keywords and create negative lists for 2x effective targeting.

Specific targeting

Our goal is to reach high-intent buyers when they're ready to "Add to Cart" with a mix of automated and manual campaigns.

Product listings optimization

We make your existing product listings keyword-rich, eye-catching, and conversion-ready to drive more sales.

Compelling copywriting

Your ads need copy that stands out, erases consumer doubts, and entices buyers to click.

Amazon PPC Strategies From Our Case Studies

Learn how we transform ads into high-performing sales campaigns. Our Amazon PPC case studies showcase real-world strategies we leverage to help our clients win big on Amazon.

Here’s a glimpse of what you’ll discover:

Aggressive Keyword Targeting

Doing the obvious is boring. We identify high-performing niche keywords to ensure your ads easily reach shoppers actively looking for what you have to offer.

Conversion Rate Optimization PPC

There's only one end goal we're interested in - optimizing your CVR. We continuously analyze data to boost campaigns for more revenue, not chasing clicks.

“Top of Search” Placement Focus

Nobody understands how important visibility is like us. We strategize to put your products at the top of Amazon search results, improving brand exposure and sales.

Product Listing Optimization

Your product listings play a major role in PPC campaign success. Our team works closely with you to ensure your listings are clear, persuasive, and CVR-focused.

Bid Optimization and Management

PPC is ever-evolving, to say the least. We regularly evaluate bids and budgets, making data-driven changes to keep your campaigns attractively priced.

Why Case Studies Make Sense For Amazon Sellers

Case studies go beyond the basics and explain the “how” behind winning big on Amazon.

Our case studies at IG PPC give you the behind-the-scenes scoop on what led our clients from zero to 10x really quickly. You can learn how many Amazon sellers ― despite having low visibility and serious competition ― launched successful PPC campaigns with us that skyrocketed their sales revenue. 

Studying their hits and misses gives you an idea of what works on Amazon. This means more informed decisions, fewer rookie mistakes, and more assured seller success.

Key Metrics to Analyze in an Amazon FBA Case Study

When measuring an Amazon FBA business case study, don’t confuse yourself with complex data. Just a few key metrics can tell you everything:

Revenue and sales

Do you see a steady growth in sales or a struggle with stagnant numbers? Numbers don’t lie.

ACoS (Advertising Cost of Sale)

How much are they spending on advertising for every dollar earned from sales? Look for lower costs.

TACoS (Total Advertising Cost of Sale)

What’s the actual profit margin after removing ad spend? Helps make informed decisions about budgets and pricing.

Conversion rate

What % of seller page visitors are actually buying? Effective advertisements and strong listings increase this key metric.

ROI/ROAS

Is the money they’ve invested in ads paying off? It shows whether their ad spend is profitable or facing loss.

Product ranking

Where does their product appear in search results? Higher rankings increase organic sales ― it’s that simple.

Frequently Asked Questions (FAQs)

Here are some of your most frequently asked questions about Amazon PPC:

What is Amazon PPC?

Amazon Pay-Per-Click ads is an advertising model where you, as a seller, can reach high-intent buyers on the platform by only paying when somebody clicks on your ads. It gives your products prime visibility on the world’s largest online e-commerce marketplace.  At IG PPC, we target specific keywords your most relevant customers search for and help your ads appear in the top spots of Amazon search results.

Is Amazon PPC Worth it?

Yes, it is. If done right, Amazon PPC can boost the visibility of your product listings, capture your buyer’s attention, and help you set up a profitable sales channel for your business. The right keywords will guarantee you appear on top of results when prospective buyers actively search for relevant products, increasing your chances of conversion.

How Can Amazon PPC Impact Overall Sales Performance?

Amazon PPC can significantly boost your sales performance in the following ways: Increased visibility: PPC boosts your product rankings in search results, leading to more impressions and clicks. Targeted audience: It puts your listings in front of shoppers specifically looking for your product category, which means more qualified leads and higher conversion rates. Brand recognition: Not every customer will buy right away, and that’s fine. However, repeatedly viewing your ads helps them recognize your brand easily the next time they search.

What Are Common Mistakes to Avoid in Amazon PPC?

Here are some common Amazon PPC mistakes to avoid for best results: Not researching keywords: If you just guess what customers are looking for, sales will remain low. Targeting the correct audience requires in-depth keyword research. Writing poor ad copy: Your advertisements set the tone for your brand. Ensure your ad copy is always crisp, easy to understand, compelling, and honest. Not keeping track of results: Data is your best friend. Don't build up campaigns and let them be; continually analyze performance and evolve your strategy as needed.