Amazon PPC Audit for Free - Know Your Hits and Misses

Think your PPC ads are slick? Know for sure with our free Amazon PPC audit. This reality check will show where your cash is slipping through the cracks. All so you can finally stop the leaks and convert more clicks.

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↪ Or at least see if we’re a good fit.
(Also, we’re nice.)

Why Trust Us?

What is Amazon PPC Audit?

An Amazon PPC audit is a deep analysis that helps you zap hidden costs and launch your ads into profit overdrive. Want to ditch the dead-weight keywords and unearth keyword gems instead? Let’s run an audit, and you’ll snag actionable insights to squeeze every ounce of value from your ad spend.

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How Our Amazon PPC Audit Works

Here’s our Amazon PPC audit process:

1. Discovery Call

We kickstart the process with a no-obligation call where we learn about your Amazon brand and PPC strategy. The call also helps us know if we are a good fit for your business.

2. Identifying Inefficiencies

We assess your past campaigns to uncover unoptimized ad spend. This includes comparing your target vs. actual Amazon ACoS to determine how much you need to spend to generate one unit of sale.

3. Analyzing Low-Performing Campaigns

Next, we deep dive into campaigns with high impressions and click-through rates but significantly low sales to identify potential bottlenecks.

4. Hunting for Untapped Opportunities

We find hidden growth areas that you can exploit to increase your campaigns’ performance, including bid adjustment and placement, ad scheduling, and campaign automation.

5. Keyword Research

We leverage keyword research tools and years of experience in Amazon PPC management to evaluate your keyword performance. This includes analyzing your negative keywords to ensure you are not spending on irrelevant search terms.

6. Listing Audit

Our team will conduct an Amazon listing audit to identify optimization opportunities, including adding dynamic images, skimmable content, and backend keywords.

7. Competitor Analysis

Expect a top-down competitor assessment to determine what they are doing right, including ad placements, top-ranked keywords, and ASIN targeting. We also scout for gaps in their Amazon PPC campaigns to learn what your brand can exploit to gain a competitive edge.

8. Detailed Reporting

We’ll schedule a one-on-one call where you will learn how IG PPC can help reduce wasted ad spend and make every dollar count.

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Common PPC Mistakes Costing You Thousands

Is your Amazon PPC strategy generating sustainable revenue for your business?
If not, you might likely be making one or more PPC mistakes, hurting your bottom line:

Overlooking Negative Keywords

Failing to add Amazon negative keywords results in wasted ad spend on irrelevant keywords. This raises your Amazon advertising expenses without a proportionate increase in sales.

Poor Campaign Structure

A haphazard campaign creates inefficiencies in ad spend, hinders effective performance tracking, and prevents you from capturing improvement opportunities.

Overdependence on Automatic Campaigns

Building your Amazon PPC strategy only around automatic campaigns means relinquishing control over nuanced bidding, targeting, and optimization, which manual adjustments provide.

Using the Wrong Match Type

Broad match types generate high impressions without guaranteeing the quality of the traffic. Similarly, exact match types often limit your ads’ reach, causing you to miss out on potential buyers.

Poor Keyword Research

Insufficient keyword research can cause you to focus on low-intent search phrases that generate little to no clicks and sales for your business. You are also likely to target the wrong audience, wasting ad spend.

Creating and Forgetting Campaigns

Launching PPC campaigns without ongoing performance monitoring results in missed improvement opportunities. It can also lead to underperforming ads draining your budget, which you would otherwise spend on campaigns that generate revenue for your business.

Assessing Ad Perfomance Solely Based on ACoS

While ACoS is a reliable indicator of Amazon ad performance, it doesn’t provide full context. For example, products with low profit margins could have an ACoS below the recommended 30% but still run on losses.

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What Does a PPC Audit Include?

Here’s what gets the microscope:

Performance Metrics

Looking at your click-through rates (CTR), conversion rates, cost per click (CPC), and overall return on ad spend (ROAS), we show you exactly what you need to do to move the needle.

Ad Spend Efficiency

We sniff out hidden costs and get your budget to work overtime for you. The goal is to turn it into a lean, not mean spending machine.

Keyword Analysis

First, we check your current keywords to ditch the duds. Then, we find keyword gems to make your ads shine brighter than Bezos’ smile.

Structural Review

Our PPC specialists will tear down and rebuild your campaign structures for optimal efficiency. With this structure shakeup, your campaigns will hit harder, smarter, and more often.

Competitive Analysis

We peek at what your rivals are up to so you can snag their best moves and leave them in the PPC dust. What?! It’s legal to spy on your competitors.

Ad Copy & Creative Evaluation

Judging your ads like it’s an art show, our experts will decide which ones scream “TAKE MY MONEY!” Only the best creatives survive.

Bid Strategy Assessment

Like a stock trader, we analyze your bidding strategies for maximum ROI. We’ll pump up your strategy to cut the flab and make sure you’re not overpaying to win the clicks.

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PPC Audit Checklist

So, how do we get your Amazon PPC campaigns not just running but sprinting ahead of the competition? We usually go through this neat checklist and look at your:

CTR

Conversion rate

CPC

ROAS

Budget leakage

Cost allocation

Current keyword performance

New keyword opportunities

Negative keywords

Campaign structure

Segmentation strategy

Targeting tactics

Competitor strategy

Benchmarking

Competitor gap

Ad texts

Visual content

A/B testing records

Bid strategy

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Benefits of Amazon Ads Audit for Your Online Store

1. Boost Campaign Performance

Fine-tune your campaigns and turn ads into conversion machines that work harder, so you don’t have to.

2. Slash Wasteful Spending

Pinpoint where you’re overspending and redirect funds from underperforming ads to those that bring in the bucks.

3. Outsmart Your Rivals

Analyze what your competitors are up to and grab market share and customers right from under their noses.

4. Enhance Ad Relevance

We kick things off with a no-strings-attached chat. It’s fast. It’s free. It’s where we figure out if we’re a match made in PPC heaven.

5. Discover New Opportunities

Dig up hidden gems within your campaigns. Uncover untapped keywords and market segments to expand your reach.

6. Optimize ROI

Maximize returns on every dollar spent by streamlining your ad strategies and improving efficiency.

We Monitor Your Metrics Like Overprotective Parents.

We keep a close watch on organic + PPC sales for your overall brand and for each individual ASIN, adjusting our strategy accordingly. Then we do it again. And again. Until you’re category royalty 👑.

Total Sales

Ad Sales

ACoS

TACoS

Ad Spend

Organic Sales Vs. Ad Sales

Bid Management

Organic Ranking

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How Often Should I Conduct an Amazon PPC Audit?

If your Amazon PPC campaigns could talk,

They would tell you: Audit us quarterly or, at least…

  1. Following major inventory or strategy changes
  2. After significant platform updates
  3. Before high sales periods

When We Say White-glove Service — We Mean It.

When we say we pride ourselves on providing a smooth customer experience,
we’re not just blah-blah-ing. Customer service is one of our core business values,
infused into our every practice: how we manage your account, how we communicate,
and how we structure our process.

Bottom line: every detail of how we work is designed to demonstrate
to you how much we care.

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What Common Issues Can an Amazon PPC Audit Reveal?

Wasted Ad Spend

You could be hemorrhaging cash on clicks that never convert.

Poor Keyword Performance

Some keywords are just taking up space and not pulling their weight in sales.

Inadequate Bid Strategy

Your bids might be either breaking the bank or snoozing on opportunities.

Suboptimal Campaign Structure

If your campaign structure is a maze with no exits, it leads your ads nowhere fast.

Ineffective Ad Copy or Creative

When ad copy and visuals fail to grab attention, you’ve got to make them impossible to ignore.

Neglected Negative Keywords

Overlooking negative keywords can make your campaigns attract all the wrong clicks.

Overlapping Target Audiences

Your campaigns might be tripping over each other, competing for the same eyes instead of expanding your reach.

Poor Conversion Tracking

Inaccurate conversion tracking could cause you to make decisions based on faulty data.

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Amazon?
It’s a Jungle Out There.
Just Follow Our Lead.

Drop your info here and we’ll email you within 2 business days to set up a call:

Frequently Asked Questions (FAQs)

No Fluff, Just Facts

What Are the Costs Associated with IG PPC’s Amazon PPC Audit Service?

Booking your Amazon PPC audit service with IG PPC is completely free. Schedule this no-cost, comprehensive PPC consultation now and quit playing Goldilocks with your bids. We’ll look at your strategy and tell you whether it snoozes at opportunities and what the cure is.

What Types of Amazon Sellers Benefit Most from this Audit?

Struggling Amazon sellers, cash-burn victims, and those getting dusted by competitors would benefit the most from an Amazon PPC audit. If that’s you, step right up for it. It’s the first move for turning your ad game from meh to marvelous!

How Does a PPC Audit Help Align Ad Spend with Business Growth Goals?

A PPC audit dissects your current ad spend and identifies inefficiencies. It’s the foundation for restructuring ad campaigns to directly support your specific business growth goals. And it makes every ad dollar push your grand plan forward.

How Often Should I Run an Amazon PPC Audit?

There’s no one-size-fits-all period for running an Amazon PPC audit. However, we recommend conducting a comprehensive assessment every quarter. Next, compare the PPC performance between successive quarters to identify changes in impressions, clicks, and ACoS for insight into refining your strategy.

Will I Get a PPC Audit Report with Actionable Steps?

Yes. At IG PPC, we provide our clients with a detailed PPC audit report to help them understand existing inefficiencies in their Amazon ad campaigns and ways we can help them optimize their ad spend.

How Long Does an Amazon PPC Audit Take?

It depends on the type and size of the operation. For instance, an Amazon PPC audit for an aggregator often takes longer than for a new seller with only a few product listings. However, you should expect a PPC audit report from us within a few business days.

Do You Offer Ongoing PPC Management After the Audit?

Absolutely! We offer full-house Amazon PPC Management services, including: - Hands-on campaign optimization, - Advanced keyword research and harvesting, - Performance reporting, and - Ongoing bid adjustments.

What Results Can I Expect After Implementing the PPC Audit Recommendations?

Implementing our PPC audit recommendations should help you reduce ad spend waste and increase your visibility and clicks. However, this is not always guaranteed, considering the Amazon Marketplace’s dynamic nature, so we recommend letting us manage your PPC campaigns.

Is Your Amazon PPC Audit Suitable for Small Sellers?

Yes. Our Amazon PPC audit is suitable even for small sellers. However, the business must have at least a six-figure annual revenue.

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