Beverage Brands
Background
In May 2024, we partnered with a mid-sized beverage brand on Amazon. The brand wanted to improve its organic ranking, scale total sales, and gain market share while keeping advertising costs efficient.
Our strategy:
- Focus on organic rank improvements through PPC.
- Build market share with sustained sales velocity.
- Maintain a healthy ACOS and TACOS to protect profitability.
Key Results (May 2024 → Aug 2025)
Total Sales Growth
- May 2024: $644,882
- Aug 2025: $1,101,568
- +71% Increase in just 15 months
PPC Sales Growth
- May 2024: $50,005
- Aug 2025: $156,640
- +213% Increase
Efficiency Gains
- ACOS reduced from 19.4% (May 2024) → 11.9% (Aug 2025)
- TACOS held steady (1.5% → 1.7%) despite 71% topline growth
- This means: sales scaled massively without increasing ad dependency
Month-over-Month & YoY Wins
- Biggest single-month jump: Jul 2024 → Aug 2024: +29% sales increase
- Year-over-Year:
- May 2024 vs May 2025: Sales grew from $644,882 → $756,247 (+17.3%)
- Aug 2024 vs Aug 2025: Sales grew from $777,142 → $1,101,568 (+41.7%)
How We Did It
- Ranking Focus: Built a ranking flywheel using targeted PPC + organic lift.
- Market Share Expansion: Expanded branded & category coverage → capturing competitor shelf space.
- Healthy Efficiency: Maintained ACOS under 20%, ending at just 11.85%, while tripling PPC-driven sales.
- Long-Term Sustainability: Balanced growth with profitability — TACOS stayed under 2%.
Final Outcome
In just 15 months, the beverage brand:
- Grew total sales by 71%
- More than tripled PPC sales (+213%)
- Improved ACOS by 39%
- Maintained TACOS under 2% while scaling
This shows how IG PPC delivers scalable growth without overspending on ads, unlocking long-term market dominance.
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