As an Amazon PPC marketing agency working with 1000’s of Amazon marketplace sellers with hundred of millions in sales, we have observed many traits and strategies that makes certain Amazon sellers stand out and succeed while others fail.
In this article we would like to share with you the secrets what we learned over the years
We wish we would just have a nice catchy one-liner. But successful Amazon sellers come in all shapes and colors. While every Amazon seller needs analytics, strategy, grit, and perseverance, we’ve thought of 7 dominant traits found in successful sellers:
PRODUCT INNOVATORS: These Amazon sellers are passionate about creating unique products. They frequently attend trade shows, visit manufacturers in China, and dream about their next product. Not all of their products pick up, but the ones that do are real winners with little to no competition.
VISUAL MASTERS: With a flair for design, these Amazon sellers focus on crafting beautiful packaging, branding, and listings. They work tirelessly on perfecting images and A+ content, ensuring their listings stand out from the competition.
ANALYTICAL WIZARDS: These analytical sellers excel at identifying market opportunities through data analysis. They obsess over Amazon PPC, pricing, and deals, running A/B tests and continuously studying data to find the optimal balance.
MARKET DOMINATORS: These sellers will choose any high-demand product or niche and assert their presence with aggressive tactics. They enter the market with competitive pricing, invest heavily in Amazon sponsored ads PPC, accumulate reviews, and bully their way to the top.
FORTUNATE DISCOVERERS: Let’s face it. Sometimes, luck plays a role in a seller’s success. These sellers launch Amazon products like any other, but for no apparent reason, some of their Amazon listings have gotten enormous traction.
CATALOG TRAILBLAZERS: These sellers often have a large catalog of products, either as an off-Amazon brand or as manufacturers. They regularly add new items to their Amazon catalog, understanding that while not every product will be a hit, some will stick, some won’t, some will need to be discontinued, and some will just bring in a few sales a day. But with such a large catalog, they have a good thriving business.
SPECIALIZED OPERATORS: These sellers excel in niches that demand unique operations or equipment, which most folks don’t want to deal with. They use their know-how to stand out in these special niches.
While most sellers have a combination of some of these skills, it’s far from black and white, but these are the dominant traits I see.