What are the most common mistakes we see when auditing Amazon PPC accounts?

In 2023 we’ve audited 100’s of Amazon brands, we’ve seen it all!

One of the most common mistakes we see even on accounts that are otherwise pretty decently managed is that their PPC placement is not properly optimized.

And this is a big deal!

Look at the account below.

It has an 18% Amazon ACOS on Top-of-Search

16% Acos on Rest-of-earch

45% Acos on Product-Placement

And 83% percent of total spending goes towards Product Placement!!

If you divert spending towards TOS and ROS you’ll decrease the ACOS dramatically on this account!

Are you optimizing your Amazon PPC product placement on your account?