How Does Amazon’s Page Layout Affect Your PPC Costs?
One of our Amazon PPC account managers brought up a fascinating point last week that I would love to share with you.
Amazon Has Two Types Of Search Results Pages. One is the Grid View and the other is the List View.
Most Categories have the Grid View that comes with 48 results on the page with 4 Top of Search Sponsored slots. (Search for Garlic Press)
But some categories have the List View that only has 16 results on the first page and only has 2 Top of Search slots. (Search for Airpods)
Our team observed that PPC in categories with a List view are WAY more expensive than those with a Grid View, as the Grid View has more PPC slots and 3x the amount of search results on the first page.
In the List View categories brands are competing on way less search results which is driving up PPC costs.
At the moment there is no way to target your sponsored products by Amazon’s listing page view layout
It makes me wonder why Amazon even has the List View and not the Grid View in all categories?
Have you ever observed different PPC costs based on how the search results look?
