Follow these steps to optimize Inefficient Amazon Ad spending

• Go to the Sponsored Ads Targeting Tab.
• Filter by Active Status: Enabled.
• Orders: Less than or equal to 0.
• Timeframe: Lifetime.
• Now sort Clicks by highest to lowest.

You’ll now get keywords that have accumulated many clicks over the years, but you haven’t negated them because they never had enough clicks during a 30-60 day timeframe.

Now go ahead and negate them or lower their bids.