In 2022, US consumers ranked Amazon as the most trusted brand, and the following years haven’t been any different. However, with millions of shoppers flocking to the platform daily, advertising on Amazon is becoming competitive.
That’s why managing PPC campaigns effectively requires more than guesswork. An Amazon PPC management service ensures you leverage expert knowledge and proven strategies to boost visibility, conversion, and growth.
Let’s explore it in more detail.
What is Amazon PPC Management?
Amazon PPC management is the process of running, optimizing, and improving your Amazon pay-per-click campaigns. To have a successful Amazon advertising campaign, you need the knowledge and experience to manage it effectively and ensure it operates profitably.
If you sell private label products, marketing your product on Amazon is essential for visibility in the crowded Amazon marketplace.
Managing PPC is very technical and requires frequent attention to ensure the campaigns perform according to your goals. There’s a lot involved, including budgeting, keyword adjustments, keyword targeting, watching your ACOS, and much more.
This is why many Amazon sellers often hire an agency to manage their campaigns.
Whether you are new in Amazon marketplace or you have been selling for a while but just starting out with Amazon sponsored ads, figuring out a strategy and then maintaining it in a constantly changing and competitive Amazon marketplace can be a challenge, therefore many Amazon 3rd party sellers choose an Amazon PPC management agency to create and maintain their Amazon PPC campaigns.
Benefits of Hiring an Amazon PPC Management Company
Choosing to outsource your Amazon PPC advertising to a specialized agency can offer many advantages that can significantly increase your ROI on the Amazon marketplace:
1. Expertise & Industry Knowledge
Agencies employ Amazon PPC experts who understand the nuances of Amazon’s algorithms, ad types, and tools like the demand-side platform. These experts know exactly how to tweak your campaigns for success. Instead of trial-and-error, agencies leverage proven strategies, like the use of Sponsored Products, based on experience across numerous industries.
According to an Amazon benchmarking report, sellers who used Sponsored Products campaigns spent13-79% less per click than alternatives.
Why risk spending more time and money on ineffective strategies when you can have experts handle your ads from the start?
2. Time-Saving
Selling on Amazon through PPC campaigns requires continuous attention, from adjusting bids to finding Amazon negative keywords to monitoring ads. An Amazon PPC management company frees up your time by handling the day-to-day intricacies of campaign optimization.
This leaves you more time to focus on growing other business areas, like inventory or product development.
3. Cost-Effective in the Long Run
While hiring an agency may seem like an additional cost, it can actually save money in the long run.
Just think about it—isn’t it worth investing in an expert team that can optimize your ads for lower ACoS and higher returns? The Best Amazon PPC agencies are adept at optimizing your ad spend to ensure that each dollar is used efficiently.
By identifying underperforming ads or unnecessary keywords, they help prevent budget waste and increase overall profitability.
4. Data-Driven Strategies for Maximum Efficiency
With agencies, data drives every decision. Amazon PPC experts have access to advanced tools that allow for precise bid management, keyword optimization, and real-time performance tracking.
They don’t rely on gut instinct but on concrete metrics to make informed decisions that boost your ROI.
5. Scalability and Flexibility
As your business grows, so do your advertising needs. PPC agencies are well-equipped to scale campaigns quickly and effectively, whether it’s for new product launches or increased seasonal demand.
Instead of stressing how to adjust your strategy to growth, the agency handles it skillfully.
Ready to avail of these benefits practically? IG PPC is the best Amazon PPC agency that boosts your Amazon campaign performance. We dive into your PPC metrics, identify growth potential, and craft personalized + humanized strategies for higher ROI.
Book your free audit with us today.
Core Components of a Successful Amazon Ads Campaign
Crafting a winning Amazon PPC campaign is no small feat. Whether you’re handling it in-house or using an Amazon PPC management service, several core components determine success.
Let’s break them down:
- Effective keyword research: At the heart of any successful Amazon PPC advertising campaign is an effective keyword strategy. Identifying the right keywords, particularly long-tail keywords, ensures your ads appear to the most relevant shoppers. This requires ongoing research and optimization.
- Optimized bidding strategy: Knowing how much to bid on each keyword is critical to managing your budget effectively. In an auction-based system like Amazon’s, striking the right balance between visibility and cost is key. Automated Amazon advertising or PPC management services can help adjust bids in real-time based on performance.
- Well-crafted ad copy & creative: Your ad copy and visuals clearly communicate the benefits of your product. Engaging and compelling content that speaks directly to customer pain points is vital.
- Continuous data monitoring: Managing your Amazon pay-per-click campaigns doesn’t stop after launching. You need to regularly review performance metrics like ACoS, CTR, and conversion rates.
- Ad placement and campaign types: Where your ads are placed across the Amazon marketplace can make all the difference. Sponsored Products or Sponsored Brands, manual or automatic targeting, rule-based automation or AI-based—all of this can either broaden your profits or diminish them.
- Budget allocation: A successful campaign isn’t just about pouring money into ads; it’s about strategic budget allocation. Ensure your high-performing campaigns get more budget while the underperforming ones are curtailed.
What You Should Expect from an Amazon PPC Management Service Agency
Strategy
A good agency will have the right Amazon PPC software to do quality research on your competition and come up with a strategy on how to do your campaigns. and they will follow through with your questions
Campaign setup
Setting up an Amazon PPC campaign can be tedious and a bit of a challenge it can bog down a lot of resources in your company. Until you catch a small mistake, for instance, with a keyword setup, it can cost your company lots of money. with a keyword can cost you
Optimization
Every campaign starts out missing a lot of data, but as the campaign keeps running, you can start to analyze, for instance, the Amazon sponsored ad clicks, purchases, and which keyword or keyword combo works best. Hiring an experienced Amazon PPC agency for your Sponsored ads will give you peace of mind that experienced eyes are looking out for your Amazon products.
Regular reporting & communication
An experienced Amazon PPC Agency will have great communication skills. They will be able to explain to you in simple terms the entire complexity of their strategy, they will keep you updated on any changes, and will deliver you regular reporting on your sponsored ads.
A strong partnership
Hiring a great Amazon PPC agency will develop into a strong partnership. They will become an extension of you and your employees, and you will be able to ask them questions about other areas of Amazon third-party selling, like product development, pricing, etc.
Inclusions of Amazon PPC Campaign Management
A comprehensive Amazon PPC management service typically includes the following tasks:
- Campaign audits Amazon PPC experts dive deep, examining past campaigns for performance trends, missed opportunities, and competitive weaknesses. It can help you know what’s working and what’s falling flat.
- Ad creatives development Ads must stand out, especially in a crowded Amazon marketplace. The creative department of the Amazon PPC advertising agency focuses on crafting high-quality visuals and ad copy that engage and convert. Analyzing which elements resonate, such as imagery, color, and message, ensures continuous optimization.
- Performance tracking It is critical to keep a finger on the pulse of your campaigns. Amazon agencies track metrics like ACoS, Amazon advertising RoAS, and CTR with detailed reporting that provides clarity on campaign health.
- Account reviews and calls Think of these as your PPC growth checkpoints. Regular calls and account reviews facilitate direct strategy alignment, updating you on what’s driving success and what needs adjusting. It’s also a great time to ask, “Are we on the right track with our business goals?”
- Conversion rate optimization Clicks are just one piece of the puzzle. CRO ensures those clicks turn into sales. Amazon PPC experts optimize product detail pages, pricing, and ad placements to turn your pages into conversion machines.
- A/B testing Sometimes, even minor tweaks, like changing the color of the button, can yield big results. A/B testing helps pinpoint the best-performing ad elements by comparing variations side-by-side. Is a headline grabbing attention? Is one image outperforming another? You get all this information.
5 Questions You Should Ask Any Amazon PPC Agency Before Hiring Them
When selecting an Amazon PPC agency, it’s beneficial to ask the following questions that reveal their ability to improve performance, save time, and adapt to your needs:
1) Increased Revenue
Will you be able to increase my Amazon sales? A great PPC agency should have the expertise and sales data in how to do it, depending on your industry the best Amazon PPC agencies are known to double sales regularly at a minimum.
2) Better ROI
Will you be able to give me a better ROI for my Amazon Sponsored ads than what I am currently having>
3) Save Time
How much time will it save me to hire an Agency?
4) Amazon PPC Expertise
How long have they been doing this? Are they a dedicated Amazon PPC Agency or just a general PPC agency? What type of clients do they serve? What are the sizes of their Amazon PPC sellers? Will I be able to outperform my competition?
5) Scalability
How fast can they scale their Amazon PPC Campaigns to your business growth?
Common Amazon PPC Challenges With Expert Management
While working with an Amazon PPC management service can improve results, challenges still arise:
- Miscommunication on goals & expectations: A successful campaign hinges on clear communication. However, without defined goals and transparent communication, you may end up with misaligned priorities. For instance, if an Amazon PPC specialist isn’t fully aware of your long-term goals, he might focus on the wrong metrics.
- Budget allocation: Skilled Amazon PPC experts should work closely with you to optimize budget allocation across campaigns, but a lack of clarity here can lead to budget concerns.
- Inadequate data reporting: Clear data is vital, but some agencies provide overly complex reports that don’t translate into actionable insights. Not understanding their data means missed opportunities for improvement.
- Difficulty aligning with brand voice: An expert might be great at PPC but not understand your brand’s unique tone and messaging, which can result in ads that feel disconnected from your brand.
Why You Should Hire IG-PPC?
IG-PPC is a dedicated Amazon PPC Agency that manages hundreds of clients and over 200 million in Amazon sales. We regularly increase sales for new clients by over 1000%. We have a long and strong client relationship. We communicate well and keep you informed. We have the longest customer retention in the industry. Interested in a free Amazon PPC audit? Let’s get started and see what opportunity awaits.
Frequently Asked Questions (FAQs)
Answers to some of the most common questions regarding Amazon PPC management services are discussed below:
How Much Does Hiring a PPC Management Agency Cost?
Hiring a PPC management agency typically costs anywhere from $1000 to $10,000 a month.
This range depends on the size of your campaigns, the level of the service, and your location. Agencies often charge a flat fee or a percentage of the ad spend.
What Types of Ads Are Managed by Amazon PPC Companies?
Amazon PPC companies manage a range of ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
They optimize campaigns based on specific business goals, such as increasing product visibility, boosting brand awareness, or driving conversions.
Is Amazon PPC Management Service Suitable for Small Businesses?
Yes, Amazon PPC management services are excellent for small businesses if they can afford to pay for them without denting their cash flow.
By outsourcing to Amazon PPC specialists, small businesses can leverage data-driven strategies, maximize ad spend, and focus on growth without the complexities of managing PPC campaigns in-house.
Conclusion
Choosing between in-house management and hiring an Amazon PPC management service depends on your business goals and capacity. But by leveraging expert external support, you can maximize efficiency and returns.
Want to work with a dedicated PPC agency that manages 7-9-figure brands’ portfolios with personalized strategies resulting in increased sales?
Book a free audit with us today.
