Struggling to boost your Amazon sales despite optimizing your listing? Here’s the reality – relying solely on Amazon’s internal traffic sources like Amazon SEO and product reviews is not enough. You must also leverage platforms that drive external traffic to your Amazon listings to thrive.
Imagine the power of this step; you can turn casual browsers on social media or affiliate marketing platforms into loyal customers of your store. Intrigued? This guide reveals the best external platforms to enhance your visibility and conversions.
TL;DR – Platforms to Drive External Traffic to Amazon
Want to have a quick look at the platforms that can drive external traffic to your Amazon listings? Here you go:
- Resound Marketing
- Archer Affiliates
- Awin
- Impact.com
- Levanta
- Wayward
- Contentconnections
- Stackinfluence
- Tokfluence
- Incense.pro
- Squaredance.io
- Afluencer
- Creator Connections
- Perch
All of these platforms are discussed in detail below.
Importance of External Traffic for Amazon Listings
Driving external traffic to your Amazon listings is like casting a wider net into the sea; it increases your chances of catching more fish. Here’s why it’s important:
- Enhances sales velocity: More traffic often translates to increased sales. This uptick in sales velocity signals to Amazon that your product is in demand, which improves your Best Sellers Rank (BSR) and visibility. It’s a virtuous cycle; the more you sell, the more visible you become.
- Diversifies traffic sources: Relying solely on Amazon’s internal traffic is like putting all your eggs in one basket. By tapping into external sources, you spread risk and create multiple avenues to bring in customers.
- Build brand awareness: Building brand awareness through external traffic is like giving your product a megaphone outside Amazon’s walls. When your product is featured on a trusted blog, for example, it introduces your brand to audiences who might not discover it organically in the marketplace. This exposure builds trust and recall, making customers more likely to choose your product when browsing.
- Improves organic rankings: Amazon’s algorithm favors listings that attract external traffic as it interprets this as a sign of popularity. This can lead to higher placement in search results. Result? A boost in seasonal sales as well as those of off-season periods.
Affiliate Marketing and PR Platforms to Drive External Traffic
When it comes to increasing Amazon sales, affiliate marketing and PR platforms are the golden geese that keep laying eggs.
By leveraging programs, blogs, and media outlets, you’ll not just drive traffic; you’ll build trust as well.
So what are they?
1. Resound Marketing
Resound Marketing is a full-service PR agency that specializes in elevating your brand’s visibility and driving consumer engagement. It does that by the following:
- Media relations
- Gift guides
- Affiliate PR sales
- Industry & speaking events
And a few more. Their compelling narratives and media placements earn you commissionable links in publications like Forbes, Buzzfeed, and Country Living, press coverage, and affiliate programs that improve your Amazon ROI and conversion. In fact, one of their PR strategies achieved a 100%+ ROI for their client, Comma Home.
2. Archer Affiliates
Archer Affiliates is a dynamic affiliate marketing platform that bridges you with a vast network of over 2,500 affiliates, including influencers and publishers. By enabling commission-based partnerships, the platform enables you to increase traffic to your Amazon listings.
It provides tools to set commission rates, manage product sample requests, and track performance via Amazon Attribution links. This means you can maintain control over your marketing efforts while reaping the fruit of increased sales momentum.
A notable success story of theirs was Art Naturals. Through collaboration with Archer Affiliates, this beauty-and-pet-products brand boosted its sales to new heights.
3. Awin
Awin is a global affiliate marketing network that empowers you to increase your Amazon business. By connecting you with a diverse array of publishers and content creators, it facilitates partnerships that drive qualified external traffic to your Amazon store.
They work with sectors like fashion, travel, finance, and retail and offer three packages—Awin Access, Awin Accelerate, and Awin Advanced—each with its own benefits. One of their case studies, Tefal during Black Friday, shows the network’s impact. As a result of the strategic affiliate partnerships, they increased their conversion rates by 23% and Average Order Value (AOV) by 14%.
4. Impact.com
Impact.com is another top affiliate marketing platform that helps you boost your conversion rates. It houses some of the biggest global brands like Adidas, Uber, Bustle, and Lenovo (4000+ brands as a whole at the time of writing). You can use the platform to develop partnerships with them and promote your products.
It’s an all-in-one solution for your affiliate marketing needs where you can:
- Connect with top brands
- Receive promo codes
- Reach out to hundreds of commerce partners.
- Get insights and detailed reporting
- Withdraw funds easily.
5. Levanta
Levanta.io is a well-established affiliate marketing platform that not only connects your Amazon account to publishers and influencers but also provides comprehensive reporting and payment tools that reduce administrative burdens.
One of their clients, Hawaiian Shave Ice, doubled their affiliate revenue in just 5 months of partnership.
6. Wayward
The best thing about Wayward is that it offers a simple pricing model of $30/month, and you don’t have to pay in months with no sales. This approach minimizes high upfront costs and aligns expenses directly with revenue outcomes.
You can sync your products, prices and inventory with the platform within minutes and get started. Also, you get to maintain control over your partnerships by selecting specific products, partners and incentive structures.
7. Contentconnections
Contentconnections.io, as evident from the name, connects sellers with experienced affiliate publishers to craft blogs, social posts and product reviews that resonate with your target audience. The secret lies in their advanced algorithm that finds content creators that align the best with your products.
Once you partner with them, they provide you with a comprehensive analytics dashboard as well that tracks the clicks, conversions and ROI.
8. Perch+ Program
The Perch+ Program is an affiliate marketing platform designed to enhance Amazon brands by connecting them with a diverse network of over 100 affiliate partners.
The aim is to drive external traffic to your Amazon storefront.
The network includes major publishers, Amazon A-List livestreamers, and top shopping influencers.
Key features of the Perch+ Program include:
- Performance-based billing
- Dedicated account management
- Streamlined payment processing
Influencer and Social Media Platforms for Amazon Traffic
The influencer marketing industry is expected to reach a value of $24 billion soon. This shows how significant it can be for your Amazon marketing strategy. So, which platforms should you try?
1. Stackinfluence
Stackinfluence is a leading micro-influencer marketing platform that bridges the gap between brands like yours and micro-influencers with engaged audiences. Having worked with brands like Unilever and Anne Klein, it manages your campaigns, including:
- Content creation: Gathering user-generated content.
- Product compensation: Influencers are compensated with your products.
- Influencer sourcing: Identifying influencers based on demographics and relevance.
2. Tokfluence
Toklfuence is a specialized platform that empowers you to increase Amazon sales through TikTok influencer collaborations. By providing access to a database of over 10 million influencers, you can filter and analyze potential partners using more than 20 distinct criteria, such as location, hashtags, and audience demographics.
The Startup plan is $49/month, which allows 100 searches/month, and the Business plan is $129/month, which allows unlimited searches.
3. Insense.pro
Incense is another dynamic platform that connects you with a diverse network of vetted creators. Its intuitive interface enables you to create detailed briefs. The creators (the platform has more than 20,000) then apply to these campaigns, and you can finally select the partners based on your goals.
As a whole, it’s a one-stop solution to collaborate with creators for UGC, organic content posting and whitelisted ads on Instagram, Facebook, and TikTok.
4. Squaredance.io
Squaredance provides an ergonomic interface where brands like yours can create and manage campaigns across multiple channels, including social media, search, and display advertising. Its AI tool intelligently links you with suitable influencers, publishers, and media buyers to streamline collaboration.
Even after the collaboration is up and running, the platform doesn’t leave you. Thanks to its tracking and reporting feature, you can analyze the performance of all your campaigns.
One worthy case study was of a brand called MUD/WTR which sells a coffee alternative. After utilizing the platform, they grew their affiliate sales by 280% in one year.
5. Afluencer
As evident from the name, Afluencer smoothens the process of influencer discovery and collaboration. It starts with you posting a collab request on the platform. The platform’s algorithm suggests suitable influencers based on your goals. Then, you communicate directly with the influencer and finalize the collaboration terms. Finally, the influencer creates and shares content on his/her profile, promoting your product.
There are 3 plans you can use – Free Plan, VIP Plan for $49/month and Concierge Plan for $99/month.
6. Creator Connections by Amazon
Consumers today are savvier than ever; they can spot a hard sell from a mile away. With Creator Connections, you tap into the power of authenticity. Think of it as your matchmaking service for influencers.
- You provide a brief.
- Amazon pairs you with creators who align with your niche.
- The creator promotes your product by linking directly to your listing, and voila!
5 Strategies to Drive External Traffic to Amazon
Enough with the platforms. Here are 5 other strategies to make your Amazon listings irresistible magnets for customers outside the marketplace.
1. Leverage Social Media Optimization
Social media isn’t just for selfies and cat videos – it’s a powerhouse for traffic. Use platforms like Facebook, Instagram, TikTok, and LinkedIn to craft engaging posts and videos. For instance, launch a flash sale for your eco-friendly tumblers with countdown stories and swipe-up links. You can also:
- Utilize Instagram influencer partnerships: Collaborate with influencers whose audiences align with your target market. Use discount codes or affiliate links in their captions to track sales directly attributed to the campaign.
- Maximize Facebook groups: Join or create Facebook groups relevant to your niche, share valuable insights, and promote your product subtly.
2. Collaborate With Niche Blogs
A niche blog featuring your product holds the following benefits:
- Targeted audience reach: Niche blogs appeal to a specific audience. This ensures your product reaches the right people.
- SEO boost: Backlinks from reputable blogs to your Amazon listings can improve your visibility in search engine ranking.
- User-generated content opportunities: Blog collaborations often lead to authentic product reviews and testimonials, providing you with valuable content for the future.
So reach out to bloggers who regularly blog about your niche – think parenting blogs for baby products or fitness blogs for protein shakes.
To get featured here, offer free samples or affiliate commissions. This will not only drive external traffic but also boost your credibility.
3. Invest In Email Campaigns
Think email is dead? Think again. An email list is a great avenue for repeat customers. Send targeted emails promoting your special offers or product launches with direct links to your Amazon listing. For example, a pet brand could send a 15% discount code for a bestselling food bowl to past buyers.
Add a compelling subject line like “Your pet will waste no food now!” and you’re good to go.
4. Run Google Ads
Selling on Amazon is not just about Amazon PPC optimization or SEO. You can use Google, too. Google Ads allows you to reach shoppers before they even log onto Amazon. Create ads with commercial keywords like “best waterproof backpacks for travelers” that direct users to your listings and track the results.
5. Use Pinterest For Long-Game Traffic
Pinterest is a visual search engine with 465 million monthly active users. It plays an important role in driving external traffic to Amazon. So, how do you leverage it?
Create high-quality, vertical pins showcasing your product’s benefits, such as a chic kitchen gadget in action. Include keyword-rick descriptions and direct links to your listings. Simple!
Frequently Asked Questions (FAQs)
Let’s now look at some popular questions regarding the platforms that drive external traffic to Amazon.
What Makes Content Marketing Essential for Amazon Products?
Content marketing builds trust, educates customers, and drives external traffic by sowing your product’s value. High-quality blogs, videos, and social media posts engage audiences, which leads them to your Amazon listings.
Can I Use Multiple Platforms Together for Better Results?
Yes. Using multiple platforms, such as social media, Google Ads, and affiliate marketing, amplifies your reach. Each platform attracts a unique audience to create a synergistic effect that maximizes traffic and conversions. But ensure that you’re spreading consistent messaging across all the channels and tracking performance to identify which works best.
What are the Challenges of Using External Traffic Platforms for Amazon?
Challenges include high upfront costs, difficulty in targeting the right audience and tracking ROI effectively. Mismanaged campaigns can result in wasted resources. Additionally, external traffic doesn’t directly improve Amazon’s rankings unless it converts into sales which requires strategy and monitoring.
How Do I Measure the Success of External Traffic Campaigns?
The success of these campaigns is measured through metrics like click-through rate (CTR), conversion rate, ROI, and sales growth. Use Amazon Attribution to track the impact of external traffic on your listing.
Conclusion
Driving external traffic to Amazon is your secret weapon for scaling sales and standing out in a crowded marketplace. Analyze these platforms, finalize the ones that suit your needs, and then expand your efforts. Good luck with it!
