Struggling to increase traffic to Amazon listings? You’re not alone. Many sellers face the same frustration – no matter how hard they try, their listings just don’t attract the right crowd.
The good news? There are proven strategies that can drive focused traffic, improve visibility, and boost Amazon sales.
In this article, we’ll break down exactly how to turn your underperforming listings into conversion powerhouses. Let’s start.
TL;DR – How to Increase Traffic to Amazon Listing
Want a quick look at the ways to optimize Amazon listings? Here you go:
- Optimize your Amazon listings for SEO
- Utilize external traffic sources
- Build a customer base through email marketing
- Utilize video ads
- Leverage Amazon Live & Shoppertainment
All these steps are mentioned in detail below.
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Benefits of Driving External Traffic to Amazon
Selling on Amazon is not only about optimizing the marketplace. Driving external traffic to your Amazon listings can be a game-changer for you. While relying on Amazon’s internal traffic can yield results, taking control of external traffic sources can optimize Amazon listings and skyrocket your sales.
Here’s why it’s crucial:
- Boost organic rankings: It improves your product’s position on Amazon’s internal search results. Amazon’s A9 algorithm rewards listings that convert external traffic with higher organic rankings. It’s like killing two birds with one stone.
- Control over targeted traffic: By driving external traffic, you have more control over who visits your Amazon’s listings. Whether you use email marketing, social media, or search engine optimization, you can ensure you’re attracting the right audience.
For example, an email campaign targeting previous customers with exclusive discounts can send highly motivated buyers to your product page. - Increased conversion rates: External traffic is often more engaged and ready to buy. When people arrive at your Amazon listing after interacting with targeted content – be it an email or a blog post – they’re more likely to convert.
Basics of Amazon Listing Optimization
Performing an Amazon listing audit and optimizing accordingly is the backbone of increasing conversions. When done right, you’re not just tweaking a few words here and there; you’re crafting an Amazon listing that communicates value, grabs attention, and convinces shoppers to hit “Buy now.”
Here are the key elements to take care of:
- Keyword optimization: SEO within Amazon is all about using relevant, high-volume (if competition is low) keywords in your title, bullet points, and product description. Tools like Jungle Scout can help identify these keywords.
For example, a seller listing organic skincare products might use long-tail keywords like “natural face cream for dry skin” to boost listings and rank for specific searches. - Compelling product title: Your product title is the first thing customers see, and it should give them a clear idea of what you’re offering. An optimized title should include your primary keyword, brand name, product type, and key features.
For example, a well-crafted title for an electric kettle might be: “Kitchen Organizer with Adjustable Dividers, 4-Tier, BPA-Free Plastic – Stackable, Space-Saving Design, Ideal for Cabinets and Pantry.” - Bullet points for key features: Bullet points give shoppers a quick and digestible overview of your product’s most important features. Focus on benefits, not just features.
For example, instead of “Made of stainless steel,” say, “Durable stainless steel design for long-lasting use.” - High-quality images: Images are worth a thousand sales in e-commerce. Ensure your listing includes high-quality photos that show the product from different angles and in use. Images that include infographics or lifestyle photos often convert better. You can create static AI images for this matter as well. Some of the best AI tools for Amazon sellers in this regard are Midourney, Photoroom, and CreatorKit.
- Pricing strategy: While optimizing your listing’s content, don’t overlook the importance of price. Conduct competitor analysis to ensure your pricing is competitive. You can even consider using Amazon PPC campaigns to drive additional traffic while experimenting with dynamic pricing strategies.
4 Amazon Marketplace Channels to Increase Traffic
One of the easiest ways to increase traffic to Amazon listings is by leveraging channels within Amazon’s ecosystem.
Let’s understand how:
1. Amazon PPC Advertising
Amazon PPC optimization is one of the most direct and powerful ways to grow Amazon sales. These ads appear prominently in search results and product pages, giving your products the visibility they need to outperform competitors. With PPC campaigns, you only pay when a customer clicks on your ad, ensuring your investment is directly tied to customer interest.
But remember, PCC campaigns require careful copy editing, keyword targeting, Amazon negative keyword research, and effective customer targeting to ensure you’re not overspending on irrelevant traffic.
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2. Amazon DSP (Demand-Side Platform)
For a more advanced advertising option, Amazon DSP allows you to target users both on and off Amazon. DSP is perfect for running display and video ads that promote your listings on external websites, mobile apps, and even connected devices like Fire TV.
DSP helps increase traffic to Amazon listings by retargeting users who visited your listing but didn’t make a purchase, giving you a second chance to convert them.
3. Amazon Stores and A+ Content
Utilizing Amazon Stores and A+ Content enhances your brand presence and engagement on Amazon:
- An Amazon Store allows you to create a custom, branded storefront within Amazon, where all products are housed.
- A+ Content (for brand-registered sellers) provides enhanced visuals and detailed product descriptions, which can grow your Amazon sales once traffic lands on those listings.
4. Amazon’s Early Reviewer Program
This program encourages customers who have purchased your products to leave honest reviews.
These reviews act as social proof, which can significantly increase trust and traffic to Amazon listings. After all, doesn’t everyone love a good recommendation before they buy?
How to Increase Traffic to Amazon Listing
Directing more traffic to your Amazon listings is essential to increase sales on Amazon and gain a competitive edge.
Let’s explore some of the most effective ways:
1. Optimize Your Amazon Listings for SEO
Amazon SEO is critical in improving the visibility of your products on Amazon. Amazon’s A9 algorithm determines which products appear at the top of search results based on relevance and sales potential. You have to satisfy it, but how?
Conduct effective keyword research and strategically place the keywords in the product title, bullet points, and product descriptions. 57% of US shoppers started their online shopping searches on Amazon – a compelling reason why you should optimize for SEO.
2. Utilize External Traffic Sources
Amazon’s ecosystem is vast, but don’t limit yourself to internal traffic. Bringing in external traffic from other platforms can be a powerful way to boost Amazon sales.
Some of these sources are:
- Affiliate marketing: Collaborate with bloggers and influencers who can link to your products. Did you know that 69% of consumers trust what influencers say and recommend? If you could get them to rave about your product, imagine the boom in sales you’d get.
- Google search: Optimize your product pages so they rank on Google as well. Creating blog posts, product reviews, or tutorials that link back to your Amazon listings can drive precious traffic.
- Social media: Promote your Amazon listings through platforms like Instagram, Facebook, and Pinterest. Get consumers to follow your page so they can see your recent products in their feeds. You can also run Facebook ads.
Looking for a list of places to drive external traffic to your Amazon listing?
Here’s a complete list of some top platforms:
- https://info.resoundmarketing.com/
- https://www.perchhq.com/
- https://www.contentconnections.io/
- https://www.archeraffiliates.com/
- https://hypelinks.com/
- https://insense.pro/
- https://www.squaredance.io/
- https://www.awin.com
- https://www.hyphensocial.com/
- https://www.wayward.com/
- https://tokfluence.com/
- https://www.maverickx.io/
3. Build a Customer Base through Email Marketing
Though Amazon doesn’t allow direct email marketing to its customers, you can still build your own customer base through external channels. Offer value to your customers through a dedicated website where they sign up for product updates, discounts, or newsletters.
How does this increase sales on Amazon? You can create an email list by offering incentives such as discount rates or exclusive early access to new products. Then, send out regular emails that feature your latest Amazon listings and best-selling items.
This builds a loyal customer base that can repeatedly drive traffic to your listings.
4. Utilize Video Ads
Video content grabs attention like no other.
By running video ads through Amazon or even external platforms like YouTube, you can showcase your products in action, which helps build credibility and attract customers who prefer visual content.
5. Leverage Amazon Live and Shoppertainment
Amazon Live and Shoppertainment are emerging tools that mimic the feel of traditional shopping networks like QVC but in a digital space.
With these tools, you can provide live product demonstrations, interact with potential buyers, and answer questions in real-time. This engagement increases awareness and builds trust, which can boost Amazon sales.
Amazon Product Listing Mistakes to Avoid
Now, let’s discuss some of the common traps Amazon sellers fall into that may limit the potential of their listings:
- Overloading keywords: Keyword stuffing not only makes your listings hard to read but also hurts your rankings. Balance is the key to SEO. Ask yourself, “Would you trust a product title that looks like clutter?” e.g., “Yoga Mat Non-Slip Durable Eco-Friendly Exercise Mat For Yoga, Pilates, Fitness Mat.”
- Substandard images: Images might well be the first point of interaction for your customers, and blurry or poorly lit images are a surefire way to lose them. High-quality and zoomable images from multiple angles help shoppers trust your brand, so you should definitely work towards improving their experience.
- Ignoring customer reviews: Ignoring negative feedback or not addressing common issues in the reviews can break your sales. Sellers who don’t actively manage customer reviews miss out on valuable insights and risk losing the trust of their future buyers.
Amazon Sales Strategy to Convert the Acquired Traffic
Driving traffic to your Amazon listing is only half the battle—the real challenge is converting that traffic into sales.
This requires a well-crafted strategy, which is summarized below:
- Optimize your product detail page: Ensure it’s optimized by using high-quality images, well-crafted bullet points, and detailed product descriptions.
- Leverage customer reviews: Encourage satisfied customers to leave positive reviews and actively manage any negative feedback.
- Use dynamic pricing: This technique of Amazon advertising automation ensures your product remains competitive by adjusting its price based on market conditions, demand, and competitor pricing.
- Offer time-limited promotions: Create a sense of urgency with time-limited promotions, coupons, or Lightning Deals.
- Win Amazon’s Buy Box: One crucial aspect of selling on Amazon is winning the Buy Box. This ensures that your product is the one customers purchase when they click “Add to Cart.”
Frequently Asked Questions (FAQs)
Before signing off, let’s take a brief look at the popular questions regarding increasing traffic to Amazon listings.
What Are the Benefits of Using Amazon PPC to Increase Traffic?
Amazon PPC drives highly targeted traffic to your listings by placing your ads directly in front of shoppers searching for relevant products. This visibility increases the chances of clicks and sales.
A well-optimized PPC campaign also enhances organic visibility, which boosts overall traffic and conversions.
How Can Product Reviews Influence Traffic to an Amazon Listing?
Product reviews serve as social proof, influencing a shopper’s decision to engage with your Amazon listing. Positive reviews build trust, encouraging conversions, while negative reviews deter buyers.
The more high-quality and real reviews you have, the more likely your product will appear in relevant searches.
What Role Do Keywords Play in Boosting Amazon Traffic?
Keywords help match your product with customer searches. Well-researched keywords improve your listing’s visibility, ensuring it appears in more relevant searches.
By targeting high-traffic, relevant keywords in your titles and descriptions, your listings can attract more clicks and increase organic traffic.
Conclusion
To successfully increase traffic to your Amazon listings, focus on implementing your SEO, leveraging PPC, and using external channels to drive targeted traffic. And don’t forget to regularly update your strategy based on performance to boost conversions.
Book a free audit with us today to maximize your Amazon sales. Our team of PPC experts utilizes advanced analytics and optimization techniques to come up with a personalized strategy for your business.
