Question most Amazon vendors have is which Amazon keywords should you chase for Amazon organic search ranking. You want to go after keywords that have a higher probability of increasing your ranking.
A good strategy is to take keywords that you are ranked between 15-40 organically, which means that Amazons algorithm has shown some love for those keywords already and double down on those with Amazon PPC ranking campaigns to push them to the top.
Make sure you track them closely to see if their organic ranking is actually improving.
Ranking campaigns can be very costly so try not to go after too many keywords aggressively if you don’t have the budget for it. Do it wisely
For a complete guide how to increase your Amazon organic ranking. Read:Amazon SEO: How to Optimize and Rank Your Product Listings Higher on Amazon Searches
IGPPC is an Amazon PPC management agency. We manage 7-9 figures Amazon Brands