While Amazon does not provide this information on Amazon Seller Central we found a way that can give you a close idea of what your abandonment rate is. And how can you target those shoppers and turn them into buyers.
Here is how you can get an idea of how many Amazon shoppers abandon their carts after adding your product to their shopping carts
Go to:
- Brand Analytics
- Click on Search Query Performance
- Brand View
- Choose a time frame to analyze.
Now you can see how many Cart Adds your Brand has and how many Purchases your brand has.
Now get those shoppers to convert into buyers!
Go to:
- Advertising
- Brand Tailored Promotions
- Choose the “Brand cart abandoners (90 Days)” audience
You’ll now be able to entice those cart abandoners with a discount to buy your products!
And even better, Amazon will soon be releasing the ability to email these shoppers.
Our agency was successful in reducing shopping cart abandonment on Amazon for many of our clients using Amazon Brand Tailored Promotions alone or with a combination of other Amazon marketing strategies.
Note: You have to be aware of all other issues of your products like price, quality product page description, and the overall market of your products, etc. Sometimes your abandonment rate just shoots up when a product is out of stock.
You can always reach out to us for all your Amazon marketing needs. We also offer a free no-commitment audit for your Amazon store, so check it out today
More reading on this subject: What is Amazon Brand Tailored Promotion? A Comprehensive Guide and Best Practices
