Amazon PPC Results: What 7-Figure Brands Can Expect in 90 Days

You are a business owner who has built a 7-figure Amazon brand and is considering Amazon PPC to increase your brand’s visibility and revenue.

You understand that Pay-Per-Click (PPC) advertising is vital for driving traffic, boosting sales, and improving product rankings. But you’re not sure what investing in PPC will actually deliver for your Amazon brand.

You’re wondering: what can a 7-figure brand realistically expect from an Amazon PPC campaign after 90 days?

This article breaks down what to expect, which factors influence the 90-day performance, and how to measure real success.

TL;DR – What Results Can an Amazon PPC Deliver for a 7-Figure Amazon Brand in the First 90 Days?

As a platinum-certified Amazon PPC management agency, IG PPC has helped multiple 7-figure Amazon brands achieve the following results in the first 90 days:

• Improved Brand Visibility: Amazon sellers see better organic rankings, as the paid traffic signals to Amazon’s algorithm that your brand and products match shoppers’ interests.
• Higher Conversion Rates: A 10%+ increase in sales, given the estimated 48% growth over 12 months.
• Optimized Ad Efficiency: 34% average reduction in TACoS and 27% reduction in ACoS.
• Better ROI: Reduced Amazon ad budget waste, increasing the Return on Ad Spend (ROAS)

Curious about the results Amazon PPC can deliver? Book a consultation today.

Why Amazon PPC Matters for 7-Figure Brands

For a 7-figure brand, Amazon PPC isn’t about getting its name out there anymore. It’s about defending one’s Amazon territory while also chipping away at competitors’ market share.

Here’s why PPC matters once brands unlock 7-figures on Amazon:

• Fueling Organic Rankings: PPC helps increase impressions and click-through rate, which signal to the Amazon algorithm that the seller account has highly relevant products, allowing the items and brand rank even in organic searches.
• Brand Defense: Building a successful Amazon brand means competitors are gunning for the existing customers. A strong Amazon PPC campaign helps defend the market position and prevent competitors from poaching existing customers.
• Strategic Insight into Customer Behavior: Data collected from Amazon PPC campaigns helps 7-figure brands stay up to date on which keywords resonate with clients and on effective placement strategies, providing insights to optimize future campaigns.
• Precision Targeting: 7-figure brands cannot continue using generic keywords; they need more precise targeting. Amazon PPC helps mid-market brands to leverage branded, competitor, and category-specific keywords in Sponsored Product Ads to boost sales. In addition, features like Sponsored Display let Amazon sellers re-engage shoppers who viewed the products but did not buy, nurturing them into paid customers.

Key Factors That Influence 90-Day PPC Performance

Those 90-day benchmarks? They’re targets, not guarantees. Actual PPC performance depends on a complex interplay of variables, with some being within the control of 7-figure Amazon brands, and others dictated by their market position and competitive landscape.

Here’s what determines whether 7-figure brands hit those 90-day goals:

• Product Category and Competition: Some niches, like automotive accessories, are barely competitive, so brands spend less per sale. But categories like home appliances, clothing, and personal care? Brutal competition drives up costs and crushes ROAS.
• Listing Quality and Relevance: High-quality images and mobile-friendly listings grab attention, boost click-through rates, and turn browsers into buyers.
  Reddit user ExistingCoconut8710 pointed out the importance of a good listing in a Reddit thread on terrible listings:
  “Your main image looks amateur compared to competitors, meaning you’ll have a Low CTR.
  Poor listing images that aren’t telling the customer why they should buy your product, along with no A+ content, which can help boost conversion.”
• Campaign Structure and Management: This refers to how well 7-figure brands manage their Amazon PPC campaigns, such as harvesting high-volume and negative keywords, A/B testing ad copies to refine them, and adjusting bids to secure prime placements, all of which impact overall PPC performance.
  Reddit user Capital_Sandwich4740 highlights the importance of a well-structured Amazon PPC campaign:
  “Hi! You’re on the right track with having one ad group per campaign and multiple keywords, though it’s generally best to keep it around 8-10 keywords per ad group for better manageability. I’d also recommend setting up separate campaigns for each match type (exact, phrase, and broad). This allows for better control over your budget and bid adjustments based on performance.”
• Budget Allocation: According to a recent survey of 1,100+ PPC professionals, budget constraints were among the top five reasons PPC campaigns had become harder than 2 years ago. PPC experts recommend that Amazon brands allocate 10-20% of their revenue to campaigns to achieve consistently high results. However, not all Amazon brands can allocate their monthly budgets, leading to inconsistent performance.

Expected Amazon PPC Results in the First 90 Days

Part of tracking Amazon campaign performance involves understanding how Amazon PPC works and why the 90-day window matters. What does investing $20,000 monthly in Amazon ad spend mean, and which results should you expect in the first vs. third month?

The answer relies heavily on the campaign structure, but there are usually recognizable patterns that emerge across successful 7-figure brands.

Phase 1: Investment Phase

The first 30 days usually involve heavy spending with disproportionately modest returns; this is mostly how it should be. In fact, PPC experts consider the first few weeks the data-gathering phase, which you can compare with a seller account’s historical records to identify high-volume keywords, determine the best ad formats, and refine the bidding strategy.

Expect Amazon ACoS to be high (40% to 60%), but it should drop significantly as the Amazon algorithm notices changes in your products’ impressions and CTR, ranking them higher in organic search results. Additionally, Amazon brands might see a 20% spike in sales, but profitability will remain low due to the high PPC costs.

Phase 2: Optimization Phase

This is where 7-figure brands start seeing tangible results and getting value from the Amazon ad spend they invest. The PPC team has recent data to help cut through the noise and focus only on what works. They know which keyword campaigns to allocate more resources to, and which ones to downsize or remove completely. Also, PPC teams should keep the blocklist up to date to avoid spending money on negative keywords.

The results? A drastic decline in Amazon ACoS.

For example, one of the IG PPC clients, a home and kitchen seller, saw its ACoS drop by 54% in 2 months.

Phase 3: Scaling Phase

In the last 30 days, 7-figure brands with well-structured Amazon PPC campaigns see the compounding effects of their optimization efforts. The Amazon ACoS should have dropped to between 15% and 30%, depending on the niche. Additionally, mid-market brands should expect a RoAS of $2 to $3 per dollar spent on Amazon PPC campaigns.

In the first two phases, most of the paid traffic is usually attributable to the Sponsored Products ads. However, by the 90th day, Sponsored Brands and Sponsored Display ads usually contribute meaningful retargeting revenue and brand recognition that support your entire ecosystem.

Ready to hit similar ACoS and RoAS goals for your 7-figure Amazon brand?

IG PPC’s account managers combine deep PPC expertise and years of Amazon experience to create personalized, data-driven campaign strategies for your brand, focused on sealing budget leaks and optimizing ad spend. They also provide ongoing campaign management and optimization to help 7-figure brands quickly adapt to changing market conditions, giving them an edge over competitors.

Schedule a personalized call today, so that an IG PPC account manager can start working on the 90-day Amazon PPC strategy.

Metrics That Define Success For 7-Figure Brands

When running a 7-figure Amazon brand, success should be defined by strategy metrics that measure and balance ad efficiency, track long-term profitability, and secure your market share.

Here are some of the metrics you should monitor to measure the success of your brands:

• Advertising Cost of Sales (ACoS): ACoS shows you how much you are spending on ads to generate revenue. Although the end goal is to optimize ACoS, a low ACoS is not always better; the context matters. For example, a high ACoS is acceptable for a new product launch that aims to grow its ranking and market share aggressively. However, an ACoS of 15% to 30% is reasonable for 7-figure brands.
• Total Advertising Cost of Sales (TACoS): TACoS measures your PPC spend relative to total revenue from organic sales and paid ads. A healthy Amazon TACoS for 7-figure brands ranges between 5% and 15%.
• Return on Ad Spend (ROAS): ROAS tells you how much revenue you are generating for every dollar you spend on PPC. For a 7-figure brand, ROAS should be between 2 and 3, though it varies by industry.
• Conversion Rate: It measures the percentage of customer clicks on your ads that convert to product sales. A high conversion rate is a strong indicator that you have invested adequately in listing quality and that your products are relevant to your audience. A conversion rate of 8% to 12% is considered decent, while above 15% is exceptional.

Common Mistakes to Avoid

7-figure brands are not immune to making costly mistakes when developing and implementing their Amazon PPC campaigns.

Here are Amazon PPC pitfalls to avoid to keep your ACoS low and RoAS high:

• Over-Optimization: Some Amazon brands make the mistake of hastily adjusting campaigns based on short-term data, such as daily fluctuations. For your strategy to yield returns, Amazon’s algorithm needs at least a week or two of data to stabilize before you make significant changes.
• Adopting a “Set and Forget” Approach: You cannot design campaigns and let them run unsupervised; you risk spending hundreds or thousands of dollars on negative keywords that don’t generate revenue for your 7-figure brand. Regularly monitor your campaign’s metrics and make weekly adjustments to maintain optimal performance.
• Poor Budget Allocation: Some Amazon brands allocate ad funds evenly across all campaigns. This is ill-advised since not all campaigns have the same ROI. Instead, it is advisable to allocate most of your ad spend to the top-performing campaigns.
  Reddit user Sikandar_Ayub shares their budget approach, stating:
  “Instead of giving every product the same budget and bleeding $$ – focus on the top performing ones and optimize.
  After having +ive cashflows – focus on the second performing one and the same for the 3rd one, so on.
  Does the 80/20 apply on individual products, too? The answer is yes!
  80% of sales are generated from 20% of the keywords – not all keywords perform the same.
  PPC is all about testing and optimizing.”
• Poor Keyword Utilization: Avoid using too many keywords in a single ad group, as this prevents top-performing keywords from converting. PPC experts recommend about 10 to 20 keywords, maintaining a balanced mix of specific and broad search terms.

When to Manage In-House vs. Partner with Specialists

The most challenging part of Amazon PPC management is having the infrastructure and expertise to design and implement winning campaigns. Every Amazon campaign demands regular bid adjustments, continuous keyword refinement, competitor monitoring, A/B testing, and strategic budget reallocation.

7-figure brands are usually torn between managing their Amazon PPC campaigns in-house or partnering with an agency.

Here’s how to know when to consider either option:

• In-House Expertise: If you already have an experienced Amazon PPC manager with a commendable track record, then you may not need outside management. However, according to the State of PPC Global Report 2024, 40% of in-house PPC teams struggle to find talent. Such mid-market brands should partner with an Amazon PPC agency rather than run an understaffed team.
• Ad Budget: Mid-market Amazon brands spending only about $5,000 or less per month on PPC campaigns should handle it in-house. However, brands with budgets >$10,000 can hire an Amazon PPC agency to leverage their expertise and experience to run well-structured, optimized campaigns.
• Number of Product Categories: An in-house team is practical for a business with a few product lines, a small inventory, or a straightforward audience that does not require advanced PPC ad campaigns to convert. Conversely, 7-figure brands managing numerous SKUs across multiple markets or in competitive niches need expert-led PPC specialists to run campaigns that help their products/brands stand out.
• Desired Level of Control: Mid-market brands that want complete creative control over their PPC strategies and campaigns should set up in-house PPC teams. In contrast, 7-figure brands that want hands-off PPC management should partner with an agency and outsource most/all the tasks.
• Scalability: An in-house PPC team can be limiting when scaling campaigns quickly, as it takes time to hire new personnel. On the other hand, partnering with a PPC specialist helps mid-market brands scale faster as the agencies usually have the capacity to handle multiple clients simultaneously.

Frequently Asked Questions (FAQs)

Below are answers to some common questions about Amazon PPC results after 90 days:

How Often Should PPC Campaigns be Adjusted in the First 90 Days?

It is crucial to avoid making significant changes to PPC campaigns for at least the first two weeks to allow Amazon’s algorithm to optimize.

After that, you can make daily bid adjustments to win prime ad placements and weekly keyword reviews to refine targeting based on high-volume search terms.

What Ad Types Work Best for 7 Figure Brands?

For a 7-figure brand, Sponsored Products are the most significant sales drivers and offer the highest Amazon ROI, Sponsored Brands are excellent for brand visibility and storytelling, and Sponsored Display ads are perfect for re-engaging interested shoppers.

What is the Ideal Daily Ad Budget for A 7-Figure Amazon Brand?

For a 7-figure brand, ad spending is not fixed; it depends on profitability and your target Advertising Cost of Sales (ACoS).

Most high-performing brands begin with an ad budget of 10-15% of monthly revenue, aiming to reduce it as organic sales improve.

Conclusion

7-figure Amazon brands that run well-structured campaigns and refine them regularly should expect to see growth in sales and brand visibility, as well as improved efficiency in their PPC spend within the first 90 days.

However, some 7-figure Amazon brands seem to have hit a ceiling, with sales plateauing even after recent PPC campaigns. The most likely reason is that they are running inefficient campaigns or lack the expertise to navigate the complexities of PPC management for mid-market brands.

The solution? Partnering with PPC specialists.

IG PPC has a decade of experience providing hands-on PPC management services for 7-figure Amazon brands. Its PPC experts have unrivaled expertise in Amazon PPC and tailor bespoke strategies that deliver significant results for brands, including:

Book a call today to discover how Amazon PPC services can scale 7-figure brands by reducing ad spend waste and prioritizing high-performing keywords.