Registering your store on Amazon is one thing. Running it profitably and enhancing its visibility among your target audience is another. Effective Amazon PPC optimization can help you achieve and maintain this success sustainably, but here’s the catch – what if you don’t have the in-house resources for Amazon ad management? The solution is to outsource PPC services.
But how do you find the best Amazon PPC agency to execute those PPC strategies for your business?
With every online agency claiming to be the best, choosing a trustworthy one that fits your needs can be overwhelming. This blog simplifies the process by discussing the top 5 Amazon PPC agencies for your needs and providing the names of 10 other reputable options.
TL;DR – Best Amazon PPC Agency
In a hurry to learn about the top Amazon ad agencies? Here they are:
- IG PPC
- Ignite Visibility
- SellerApp
- My Amazon Guy
- Ad Badger
- SellerPlex
- JumpFly
- Blue Wheel Media
- Profit Whales
- SmartSites
- Disruptive Advertising
- Nuanced Media
- AMZ Pathfinder
- Acadia
- Amazon Growth Labs
We’ll discuss the first 5 in detail below. This includes the services they offer, what makes them unique, how they benefit your business, and the reputable clients they have worked with in the past.
Some agencies are known for their seamless customer service, while others impress their clients with long-term campaign management tactics.
We take pride in our team. Our experts identify the key areas of improvement in your ad campaigns and execute relevant human-generated strategies that lower your Amazon ACoS and enhance your conversion rate. Schedule a free PPC consultation to know more.
What is Amazon PPC Management?
In simple words, Amazon PPC management is the process of setting up and optimizing your ad campaigns to enhance visibility and drive more sales. Some of the most important components of PPC management include keyword research, budget management, campaign structuring, and A/B testing.
Since executing all of this yourself is difficult, especially if you don’t have an in-house team of experts, outsourcing the responsibility to an agency can be a smart decision.
An Amazon PPC agency implements result-oriented PPC management using various techniques such as:
- Identifying high-performing and low-competition long-tail keywords.
- Utilizing automated bidding strategies to adjust bids in real-time.
- Creating separate ad campaigns for different products.
- Tracking key performance indicators like Amazon TACoS, ACoS, CTR, RAoS and conversion rate.
Amazon has over 310 million active users globally. Effective PPC management enables you to tap into this potential and generate handsome revenue from your business.
Why is PPC Management Important in Amazon Selling?
At its core, the better your Amazon PPC management, the more prominently your products will be displayed in Amazon search results, increasing their chances of getting purchased.
This gives you the following benefits:
- Increased visibility: It helps the products to appear in prominent positions on product pages and search results. This helps sellers like you to stand out in a competitive market.
- Budget efficiency: It ensures that ad spend is allocated to the most profitable keywords and campaigns. This maximizes your RAoS.
- Brand recognition: Sponsored brand and Sponsored display ads increase the brand visibility, which helps build brand loyalty.
- Profitable sales: It drives relevant traffic to product listings, which leads to higher sales. Since the traffic is targeted, the conversion rate improves, leading to high profits.
- Detailed insights: Running successful advertising campaigns provides valuable data about customer behavior and preferences, which aids in improving future campaigns.
Best Amazon PPC Agency for Your Business
It’s time to move from ‘confused’ to ‘informed.’ We’ve curated a list of the 15 best Amazon PPC agencies for you. How have we chosen them? Through online reviews, the nature of clients these agencies have served and the results they’ve delivered for them.
Let’s have a look.
1. IG PPC
IG PPC is a dedicated Amazon PPC agency for 7 to 9-figure brands. Having client retention rate of 95%, we have been recognized by platforms like Helium 10 (where we have a 5-star rating for 30+ reviews) and Yahoo Finance.
Our human approach to tailoring customized strategies for our clients has earned us a special reputation. While we use AI for certain processes, like generating keywords, the account managers are 100% verified humans who use their years of experience to optimize, track, and improve metrics like Ad sales, ACoS, organic ranking, bid management, and Ad spend, resulting in higher profits for their clients.
We have a 5-step process:
- Discovery call: A free call where they determine if they and the client are the right match.
- Audit: This is where they run a deep analysis of your current PPC strategies and signal out the inefficiencies, untapped opportunities, and wasted ad spending to develop result-oriented tactics.
- Dedicated account manager: You get a specific account manager (along with his WhatsApp number) so you can discuss all things PPC.
- Onboarding call: You’ll discuss and refine the blueprint of a successful ad campaign.
- Optimization: This is where everything gets optimized, from keywords to bid strategies and ad spend. Regular audits are also part of the plan.
Services they provide:
- Amazon PPC management
- Amazon Sponsored Product Ads
- Amazon DSP management
- Walmart Advertising
Benefits they offer:
- A dedicated account manager who will be in contact with you.
- Customized pricing plan according to your goals and the period you want services for.
- They are a dedicated Amazon PPC agency focused solely on PPC management rather than offering a full range of digital marketing services.
Their clients:
Acquso, Perch, Bruntmor
2. Ignite Visibility
Ignite Visibility is a full-service Amazon PPC agency based in the U.S. The agency was started in 2013 by John and Krishnan and is known for the values that define the agency’s name (Innovate, Grow, Nurture, Inspire, Transparency, Empower = IGNITE). They’ve several awards under their belt, including being the best-paid media company and the top PPC company in the U.S. Their strategies are focused on increasing clicks, improving conversions, and driving revenue growth to boost your bottom line.
Services they provide:
- Amazon DSP management.
- Organic Rank Enhancement
- Seller Launch consultation
- Amazon Ad Console management
Benefits they offer:
- They’ve worked with over 200+ clients across various industries, including home services, auto services, and more.
- Provides detailed reporting and comprehensive analysis of relevant KPIs.
- They maintain a low employee-to-client ratio, ensuring each account gets ample attention.
Their clients:
Tony Robbins, The Knot, DoorDash, Morgan Stanley, Office Depot
3. SellerApp
SellerApp is another renowned Amazon ad management agency that has served 30,000+ businesses in various niches such as kitchen, home, and beauty. This includes Coca-Cola, Samsung, and Coolibar but that’s not it. Their track record of increasing daily average sales by 3.7x for multiple million-dollar brands has earned them quite a respect in the e-commerce industry.
Apart from their experienced team, they also have proprietary AI technology that works wonders for your PPC campaigns by saving time, improving customization, and maximizing profits.
Services they provide:
- Campaign management
- Amazon PPC Audit
- Keyword targeting
- Product analysis
Benefits they offer:
- Their automation software allows you to customize settings according to your goals e.g. you can set the limit for clicks.
- The dayparting feature protects you from spending uselessly.
- They provide bi-monthly performance reports.
Their clients:
Teeccino, Routine, Mighty Buns Athletics, NutraStat
4. My Amazon Guy
My Amazon Guy is another full-service Amazon marketing agency that has a track record of managing $800 million in annual revenue. Thanks to their holistic approach, competitor analysis, quick iteration and deep troubleshooting in the PPC management realm, 400+ brands improved their advertising campaigns and saw a rise in their organic visibility and revenue.
The founder of the agency, Steven Pope, runs a YouTube channel and a successful podcast where he delivers golden nuggets of PPC and e-commerce knowledge.
Services they provide:
- PPC management
- Weekly PPC reporting
Benefits they offer:
- Their account specialist gets on a call with you every week.
- The founder provides free knowledge on his YouTube channel and podcast.
- It’s a full-service marketing agency, so you can choose additional services like SEO, copywriting, catalog management, etc., without looking elsewhere.
Their clients:
Nisolo, MacuHealth, Honeywell, Flying Swine.
5. Ad Badger
Ad Badger is a dedicated Amazon PPC agency primarily known to work with smaller brands. Their team of experts, along with software, performs strategic tasks for your business, such as negative keyword research, campaign structure checks, reporting, and optimization.
With a base fee of just $975 and an ad spend percentage of 8%, it is one of the most affordable Amazon ad management agencies out there.
Services they provide:
- Amazon PPC management
- Account campaign audits
- Amazon ads coaching
Benefits they offer:
- You get access to their Amazon PPC optimization software.
- They provide coaching regarding PPC optimization.
- They have a library of free resources, including calculators, guides, and their podcast.
Their clients:
Freshfield Naturals, Rmdy, Rocketbbok.
The rest of the best Amazon PPC agencies are mentioned below.
- SellerPlex
- JumpFly
- Blue Wheel Media
- Profit Whales
- SmartSites
- Disruptive Advertising
- Nuanced Media
- AMZ Pathfinder
- Acadia
- Amazon Growth Labs
Aspects to Consider Before Outsourcing Amazon PPC Services
Some considerations will help you choose the best Amazon PPC agency according to your budget.
Make sure you check all these before making the final decision:
- Transparent & realistic: Some agencies make tall claims that might sound addictive to the ears but are often misguided. For example, it’s unrealistic to quote a conversion rate of 20% for an industry whose average is 4-5%. Be wary of such Amazon PPC agencies.
- PPC knowledge: Amazon PPC optimization involves certain industry jargon and key terms like ACoS, bid strategy, and quality score. If you feel the agency experts don’t have proper knowledge of these technical terms, it’s better to switch to the next agency.
- Past performance: Check online reviews (on platforms like Clutch and Trustpilot), look at the testimonials, and chat with past clients to find out if they deliver the same performance as depicted on their website and social pages.
- Pricing structure: This is one of the most important considerations. Before signing the contract, understand the pricing model of the Amazon ad agency—whether it’s a flat monthly fee, percentage of ad spend, or performance-based. Also, see if it falls within your budget. You should not choose an Amazon PPC agency that creates cash flow problems for you in the future.
- Performance metrics: Clarify which KPIs the agency focuses on, such as ACoS, ROAS, and CTR. This ensures that you have a common discussion point once the project is started. Moreover, make sure they provide transparent and regular performance reports. Usually, bimonthly or monthly are recommended.
What Makes a Great Amazon PPC Campaign?
Running a successful PPC campaign is not a walk in the park. There’s proper strategization and planning involved in it.
Although it’s quite subjective what makes a specific PPC campaign a success, the following elements can be seen as positive signs:
- The ACoS is between 10%-20%
- TACoS is between 5%-20%
- CTR is 2%-3%
- Conversion rate is 12%-15%
Different reports and industry leader insights have gathered these numbers. They will vary depending on the product type, country, total ad spend, etc.
Frequently Asked Questions (FAQs)
Let’s now discuss some common questions you might have regarding PPC agencies.
Is Amazon PPC Worth it?
Yes, Amazon PPC is worth it for sellers like you who want to increase visibility and drive more sales. With cutting-throat competition on Amazon, ranking your products at the top organically has become difficult.
Effective PPC campaigns bring your products in front of your potential customers and, thus, improve your conversions.
How Much Does Hiring a PPC Management Agency Cost?
We do not have a set-in-stone number for this because the pricing depends on many factors, like the scope of services and support you require and the niche of your products. Contact us to find a market-competitive price for your business needs.
How Long Does it Take to See Results from Amazon PPC Campaigns?
Setting up an Amazon PPC campaign can take a few hours to some days, but the initial results will typically be seen within a few weeks (generally 2-3). Long-term and consistent results may, however, take 2-3 months.
This is because many factors determine the performance of your PPC ad campaigns. The algorithm needs time to evaluate the best place to view them, which takes time.
Conclusion
The best Amazon PPC agency streamlines your ad spend, enhances visibility, reduces ACoS, and maximizes profits.
Ready to work with such an agency? Schedule a free Amazon PPC audit with us at IG PPC and see the improvements you can implement in your advertising campaigns.
