Registering your store on Amazon is one thing. Running it profitably and enhancing its visibility among your target audience is another. Effective Amazon PPC optimization can help you achieve and maintain this success sustainably, but here’s the catch – what if you don’t have the in-house resources for Amazon ad management? The solution is to outsource PPC services.
But how do you find the best Amazon PPC agency to execute those PPC strategies for your business?
With every online agency claiming to be the best, choosing a trustworthy one that fits your needs can be overwhelming. This blog simplifies the process by discussing the top 5 Amazon PPC agencies for your needs and providing the names of 10 other reputable options.
TL;DR – Best Amazon PPC Management Agencies
In a hurry to learn about the top Amazon ad agencies? Here they are:
- IG PPC
- Ignite Visibility
- SellerApp
- My Amazon Guy
- Ad Badger
- SellerPlex
- JumpFly
- Blue Wheel Media
- Profit Whales
- SmartSites
- Disruptive Advertising
- Nuanced Media
- AMZ Pathfinder
- Acadia
- Amazon Growth Labs
We’ll discuss the first 5 in detail below. This includes the services they offer, what makes them unique, how they benefit your business, and the reputable clients they have worked with in the past.
Some agencies are known for their seamless customer service, while others impress their clients with long-term campaign management tactics.
We take pride in our team. Our experts identify the key areas of improvement in your ad campaigns and execute relevant human-generated strategies that lower your Amazon ACoS and enhance your conversion rate.
Schedule a free call to learn how IG PPC can help your business unlock its full potential.
What is Amazon PPC Management?
In simple words, Amazon PPC management is the process of setting up and optimizing your ad campaigns to enhance visibility and drive more sales. Some of the most important components of PPC management include keyword research, budget management, campaign structuring, and A/B testing.
Since executing all of this yourself is difficult, especially if you don’t have an in-house team of experts, outsourcing the responsibility to an agency can be a smart decision.
An Amazon PPC agency implements result-oriented PPC management using various techniques such as:
- Identifying high-performing and low-competition long-tail keywords.
- Utilizing automated bidding strategies to adjust bids in real-time.
- Creating separate ad campaigns for different products.
- Tracking key performance indicators like Amazon TACoS, ACoS, CTR, RAoS and conversion rate.
Amazon has over 310 million active users globally. Effective PPC management enables you to tap into this potential and generate handsome revenue from your business.
Why is PPC Management Important in Amazon Selling?
At its core, the better your Amazon PPC management, the more prominently your products will be displayed in Amazon search results, increasing their chances of getting purchased.
This gives you the following benefits:
- Increased visibility: It helps the products to appear in prominent positions on product pages and search results. This helps sellers like you to stand out in a competitive market.
- Budget efficiency: It ensures that ad spend is allocated to the most profitable keywords and campaigns. This maximizes your RAoS.
- Brand recognition: Sponsored brand and Sponsored display ads increase the brand visibility, which helps build brand loyalty.
- Profitable sales: It drives relevant traffic to product listings, which leads to higher sales. Since the traffic is targeted, the conversion rate improves, leading to high profits.
- Detailed insights: Running successful advertising campaigns provides valuable data about customer behavior and preferences, which aids in improving future campaigns.
Benefits of Hiring the Right Amazon PPC Experts
Outsourcing Amazon PPC management will only benefit your business if you pick the best-fit agency. Otherwise, you might still end up spending significant resources without proportionate change in your Amazon revenue.
Below are the main incentives for outsourcing Amazon PPC management to the right agency:
Industry-Specific Expertise
Many Amazon sellers use trial-and-error to find PPC strategies that work for them. Hiring an Amazon PPC agency takes out the guesswork and replaces it with niche-specific experience.
An agency helps you deliver an Amazon brand-tailored promotion to enhance your visibility to interested buyers, boosting your lead generation and conversion rates.
Focus on Core Business Functions
Hiring an Amazon PPC agency frees up a lot of time otherwise spent on campaigns.
Remember, PPC advertising is not a one-time event. You must regularly audit your product listings, find negative keywords on Amazon, and retarget your campaign to maximize your ROI.
Let an account manager handle the daily intricacies of PPC campaigns so you can focus on essential business functions like receiving and processing customer orders.
Effective PPC Spend
Like other agencies, Amazon PPC experts rely on meeting client KPIs as their primary customer retention strategy. As such, their main priority is optimizing their clients’ campaign budgets to make their services worthwhile.
As an Amazon seller, hiring a PPC agency lets you tap into its expertise to reduce your Amazon ACoS and maximize your ROI.
Data-Driven PPC Strategies
Amazon PPC experts use advanced tools to track essential performance metrics, such as conversion rates, ACoS, TACoS, and click-through rates.
These metrics help them refine your Amazon PPC strategy for maximum ROI.
For example, they regularly monitor which keywords generate the most traffic and include them in your ads.
Flexible Scalability
Some Amazon sellers experience stunted growth because they cannot scale their PPC advertising strategy to match their marketing needs.
Other times, you might need to scale your PPC budget temporarily to meet seasonal demand.
Amazon PPC agencies can scale campaigns quickly to match your business needs, such as increased market demand or when launching new products.
Compliance with Amazon Policies
PPC agencies are familiar with Amazon advertising guidelines and stay updated with new policies, which helps them ensure your PPC ads are compliant.
This reduces the risk of spending money on ads that are later pulled down for breaching Amazon guidelines or getting your seller account banned.
Key Services Offered by Amazon PPC Agencies
“Which other services do Amazon PPC agencies offer besides helping me publish ads?”
This is a common question from Amazon sellers who are curious about Amazon PPC management services.
Below are the core services to expect from an Amazon PPC agency:
- Amazon PPC Management: This is an all-in-one service where you hire an agency to handle everything related to your PPC campaign. Their responsibilities include auditing, keyword research, setting up campaigns, publishing the ads, monitoring performance metrics, and optimizing.
- Amazon DSP Management: PPC agencies offer Amazon DSP services to help you reach potential buyers outside the platform. They help you create scripts for each video and manage where the ads should be placed for maximum visibility.
- Keyword Research: The agency will research your niche and identify high-performing keywords to include in the ads. They also conduct competitor analysis to identify opportunities for differentiation.
- Performance Tracking: Expect regular updates about your Amazon PPC performance metrics. The report highlights essential metrics, including TACoS, organic ranking, ad spend, and ad sales.
- Dedicated Account Management: You will usually be assigned to an Amazon PPC expert who will provide personalized support during the campaign period. At IG PPC, we assign a dedicated account manager with whom you’ll schedule regular one-on-one calls to collaborate on your PPC campaign.
- Amazon PPC Audit: The agency will audit current PPC strategies and prepare a report highlighting the identified inefficiencies and improvement areas. This helps you understand why your active PPC ads are not generating the anticipated returns.
At IG PPC, we consider our clients as partners with whom we walk through the Amazon seller journey together. We offer various services to help you refine your Amazon PPC goals and maximize your revenue.
Book a free consultation, and let us help you tailor a PPC campaign that will take your business to the next level!
Best Amazon PPC Agency for Your Business
It’s time to move from ‘confused’ to ‘informed.’ We’ve curated a list of the 15 best Amazon PPC agencies for you. How have we chosen them? Through online reviews, the nature of clients these agencies have served and the results they’ve delivered for them.
Let’s have a look.
1. IG PPC
IG PPC is a dedicated Amazon PPC agency for 7 to 9-figure brands. Having client retention rate of 95%, we have been recognized by platforms like Helium 10 (where we have a 5-star rating for 30+ reviews) and Yahoo Finance.
Our human approach to tailoring customized strategies for our clients has earned us a special reputation. While we use AI for certain processes, like generating keywords, the account managers are 100% verified humans who use their years of experience to optimize, track, and improve metrics like Ad sales, ACoS, organic ranking, bid management, and Ad spend, resulting in higher profits for their clients.
We have a 5-step process:
- Discovery call: A free call where they determine if they and the client are the right match.
- Audit: This is where they run a deep analysis of your current PPC strategies and signal out the inefficiencies, untapped opportunities, and wasted ad spending to develop result-oriented tactics.
- Dedicated account manager: You get a specific account manager (along with his WhatsApp number) so you can discuss all things PPC.
- Onboarding call: You’ll discuss and refine the blueprint of a successful ad campaign.
- Optimization: This is where everything gets optimized, from keywords to bid strategies and ad spend. Regular audits are also part of the plan.
Services they provide:
- Amazon PPC management
- Amazon Sponsored Product Ads
- Amazon DSP management
- Walmart Advertising
Benefits they offer:
- A dedicated account manager who will be in contact with you.
- Customized pricing plan according to your goals and the period you want services for.
- They are a dedicated Amazon PPC agency focused solely on PPC management rather than offering a full range of digital marketing services.
Their clients:
Acquso, Perch, Bruntmor
2. Ignite Visibility
Ignite Visibility is a full-service Amazon PPC agency based in the U.S. The agency was started in 2013 by John and Krishnan and is known for the values that define the agency’s name (Innovate, Grow, Nurture, Inspire, Transparency, Empower = IGNITE). They’ve several awards under their belt, including being the best-paid media company and the top PPC company in the U.S. Their strategies are focused on increasing clicks, improving conversions, and driving revenue growth to boost your bottom line.
Services they provide:
- Amazon DSP management.
- Organic Rank Enhancement
- Seller Launch consultation
- Amazon Ad Console management
Benefits they offer:
- They’ve worked with over 200+ clients across various industries, including home services, auto services, and more.
- Provides detailed reporting and comprehensive analysis of relevant KPIs.
- They maintain a low employee-to-client ratio, ensuring each account gets ample attention.
Their clients:
Tony Robbins, The Knot, DoorDash, Morgan Stanley, Office Depot
3. SellerApp
SellerApp is another renowned Amazon ad management agency that has served 30,000+ businesses in various niches such as kitchen, home, and beauty. This includes Coca-Cola, Samsung, and Coolibar but that’s not it. Their track record of increasing daily average sales by 3.7x for multiple million-dollar brands has earned them quite a respect in the e-commerce industry.
Apart from their experienced team, they also have proprietary AI technology that works wonders for your PPC campaigns by saving time, improving customization, and maximizing profits.
Services they provide:
- Campaign management
- Amazon PPC Audit
- Keyword targeting
- Product analysis
Benefits they offer:
- Their automation software allows you to customize settings according to your goals e.g. you can set the limit for clicks.
- The dayparting feature protects you from spending uselessly.
- They provide bi-monthly performance reports.
Their clients:
Teeccino, Routine, Mighty Buns Athletics, NutraStat
4. My Amazon Guy
My Amazon Guy is another full-service Amazon marketing agency that has a track record of managing $800 million in annual revenue. Thanks to their holistic approach, competitor analysis, quick iteration and deep troubleshooting in the PPC management realm, 400+ brands improved their advertising campaigns and saw a rise in their organic visibility and revenue.
The founder of the agency, Steven Pope, runs a YouTube channel and a successful podcast where he delivers golden nuggets of PPC and e-commerce knowledge.
Services they provide:
- PPC management
- Weekly PPC reporting
Benefits they offer:
- Their account specialist gets on a call with you every week.
- The founder provides free knowledge on his YouTube channel and podcast.
- It’s a full-service marketing agency, so you can choose additional services like SEO, copywriting, catalog management, etc., without looking elsewhere.
Their clients:
Nisolo, MacuHealth, Honeywell, Flying Swine.
5. Ad Badger
Ad Badger is a dedicated Amazon PPC agency primarily known to work with smaller brands. Their team of experts, along with software, performs strategic tasks for your business, such as negative keyword research, campaign structure checks, reporting, and optimization.
With a base fee of just $975 and an ad spend percentage of 8%, it is one of the most affordable Amazon ad management agencies out there.
Services they provide:
- Amazon PPC management
- Account campaign audits
- Amazon ads coaching
Benefits they offer:
- You get access to their Amazon PPC optimization software.
- They provide coaching regarding PPC optimization.
- They have a library of free resources, including calculators, guides, and their podcast.
Their clients:
Freshfield Naturals, Rmdy, Rocketbbok.
The rest of the best Amazon PPC agencies are mentioned below.
- SellerPlex
- JumpFly
- Blue Wheel Media
- Profit Whales
- SmartSites
- Disruptive Advertising
- Nuanced Media
- AMZ Pathfinder
- Acadia
- Amazon Growth Labs
How to Choose the Best Amazon PPC Management Agencies
Real sellers from Reddit’s PPC community and Amazon’s seller forums share what actually works when choosing agencies:
- Amazon-Specific Experience: Look for agencies with proven Amazon expertise, not general PPC companies. As vadimsoin notes, “Agencies often assign your account to junior ad reps who rely heavily on automation software.” Verify they understand Amazon’s unique algorithm and campaign types.
- Account Size Match: Choose agencies experienced with your revenue level. PartialNobility from the FBA Reddit community manages “$25mm in annual gross sales” and recommends agencies that understand large account complexities. At IG PPC, we’ve managed over $3B in annual sales on Amazon for 7-9 figure brands.
- Track Record Verification: Ask for case studies and client references. Check demonstrated results in your category. Beauty brands need different strategies than electronics.
- Individual vs Agency Debate: Consider experienced freelancers for personalized attention. lonktonkmonk explains: “When I was working in agency, I oversaw 25 accounts and gave each one maybe an hour of oversight a week while a very junior person mostly managed the accounts.”
- Communication Standards: Establish clear reporting expectations upfront. Fragrant-Mixture-559 warns that “most agencies are just running basic auto/manual campaigns and charging a fat fee for it” without meaningful optimization.
- Fee Structure Transparency: Understand all costs before signing. One seller mentioned paying “a sliding scale of 5% PPC starting at $20,000 plus base of $1300” – ensure you know exactly what you’re paying for.
- Learning Period Awareness: Expect 2-4 weeks for campaign optimization. Seller_3qHzPaJUoU0XK notes campaigns “CANNOT be paused or run out of budget” as this restarts the learning period.
At IG PPC, we understand the frustration with agencies that treat accounts as numbers. That’s why every client gets a dedicated account manager who knows your brand down to the ASIN level, plus direct access via phone and WhatsApp for real-time support.
Get a FREE Amazon PPC audit and see the difference personalized service makes.
Pricing Models of Amazon PPC Management Agencies
If you are a brand owner or aggregator looking for transparent pricing information before choosing an Amazon PPC partner, understanding how amazon ppc services price their work helps you budget correctly and avoid surprises.
Most agencies use one of these common pricing structures:
Percentage of Ad Spend (Most Common)
Most agencies charge 10-20% of your monthly ad spend. This model scales with your investment:
- Small accounts (under $5k/month): 15-25% of ad spend
- Medium accounts ($5k-$25k/month): 10-20% of ad spend
- Large accounts (over $25k/month): 8-15% of ad spend
Pros: The agency’s success ties to your success. As you spend more, they earn more.
Cons: Some agencies might push for higher spending to increase their fees.
LucidWebMarketing warns in PPC pricing discussions that “in order to make more money, they could add irrelevant keywords to get more impressions and clicks and run up the budget.”
Example: $10,000 monthly ad spend = $1,000-$2,000 agency fee
Flat Monthly Fees
Fixed monthly rates offer predictable costs:
- Small businesses: $500-$1,500/month
- Mid-market companies: $1,500-$3,500/month
- Enterprise accounts: $3,500+/month
DamiandeVries advocates for this approach, stating in agency pricing model discussions that “flat fee + clear scope keeps expectations aligned and focuses on results… Rev share punishes you for scaling, and % of ad spend rewards waste.”
This works well if you want consistent expenses without worrying about scaling fees.
However, as one experienced agency owner explains, “agencies are incentivized to do the minimum amount of work and/or staff with the most junior team possible” under flat fee arrangements.
Hybrid Pricing Models
Many agencies now use combination approaches:
Base + Percentage Model:
- Minimum monthly fee: $1,500-$3,000
- Plus: 8-12% of ad spend above threshold
ppcbetter_says shares their structure: “$5k setup fee and 20% of ad spend with $1,500/mo minimum fee is our baseline” for comprehensive campaign management.
Tiered Percentage Rates: As TTFV explains, “tiered % ad spend approach accounts for work effort not scaling with spend,” offering lower percentages as budgets increase.
Performance-Based Pricing
Some agencies combine base fees with performance bonuses:
- Base fee: $2,000/month
- Plus: 4-5% of sales over target thresholds
jjmywayway reports success with this model: “We pay 5% of PPC sales to our agency” for their $500k+ annual sales business.
Setup and Additional Costs
Watch for these extra charges:
- One-time setup fees: $500-$5,000
- Hourly consulting: $100-$300/hour
- Creative services: $25-$200/hour for ad design
- Additional platforms: Extra fees for Walmart advertising or other marketplaces
rzarick provides context for higher-end services: “I consult for a friend’s brand and charge them $1500 + 4% of net ad sales averaging 20-25k/mo ad spend… in the past 2 years I’ve built them up from 12k/mo in sales to 180k/mo.”
The 2.5x Budget Rule
So, exactly how much should you spend on Amazon PPC?
Industry experts recommend planning for 2.5 times your intended ad spend. If you want to spend $10,000 on ads, budget $15,000-$17,500 total, including agency fees.
Always ask for a complete breakdown of all potential costs upfront. As multiple Reddit users suggest, start with shorter contract periods (1-3 months) to evaluate performance before committing to longer arrangements.
Aspects to Consider Before Outsourcing Amazon PPC Services
Some considerations will help you choose the best Amazon PPC agency according to your budget.
Make sure you check all these before making the final decision:
- Transparent & realistic: Some agencies make tall claims that might sound addictive to the ears but are often misguided. For example, it’s unrealistic to quote a conversion rate of 20% for an industry whose average is 4-5%. Be wary of such Amazon PPC agencies.
- PPC knowledge: Amazon PPC optimization involves certain industry jargon and key terms like ACoS, bid strategy, and quality score. If you feel the agency experts don’t have proper knowledge of these technical terms, it’s better to switch to the next agency.
- Past performance: Check online reviews (on platforms like Clutch and Trustpilot), look at the testimonials, and chat with past clients to find out if they deliver the same performance as depicted on their website and social pages.
- Pricing structure: This is one of the most important considerations. Before signing the contract, understand the pricing model of the Amazon ad agency—whether it’s a flat monthly fee, percentage of ad spend, or performance-based. Also, see if it falls within your budget. You should not choose an Amazon PPC agency that creates cash flow problems for you in the future.
- Performance metrics: Clarify which KPIs the agency focuses on, such as ACoS, ROAS, and CTR. This ensures that you have a common discussion point once the project is started. Moreover, make sure they provide transparent and regular performance reports. Usually, bimonthly or monthly are recommended.
Red Flags to Spot in Amazon PPC Agencies
These warning signs from industry professionals and sellers can help you identify problematic agencies before you commit:
- No Account Access: You should always own and have full access to your advertising accounts. fathom53 identifies “holding ad account hostage” as a major red flag in PPC agency warning signs thread.
- Agency Pays Your Ad Spend: Agencies can pocket rebates from Amazon or Google without transparency when they handle billing. Professional-Ad1179 calls this practice problematic because it creates conflicts of interest. Always pay platforms directly when possible.
- Bait-and-Switch Staffing: Agencies present senior talent during sales but assign junior staff to manage your account. Ask specifically who will handle your campaigns day-to-day and their experience level.
- Vanity Metrics Focus: Watch for agencies that emphasize clicks, impressions, or CTR instead of revenue and profitability metrics (like RoAS) that actually matter to your business.
- Set-and-Forget Approach: Agencies that set up campaigns and rarely optimize them waste your money. Amazon PPC requires constant monitoring and adjustment.
- Off-Amazon Ad Gouging: Watch for agencies that can’t properly manage or report on off-platform ad placement.
- Guaranteed Results: tsukihi3 emphasizes that “there’s no guarantee in this industry” because you’re competing with other businesses in an auction environment.
- Poor Reporting: Lack of transparency about ad costs, management fees, and actual campaign performance indicates serious problems with agency accountability.
- Aggressive Sales Tactics: If you feel uncomfortable with their sales approach, you probably won’t like working with them long-term.
- Outsourcing Without Disclosure: Some agencies secretly outsource work to cheaper overseas contractors without informing clients about who’s actually managing their accounts.
- Fake Success Stories: Be skeptical of dramatic before-and-after stories that seem too good to be true, especially those following predictable patterns of miraculous turnarounds.
Trust your instincts. If something feels off during the sales process, it probably won’t improve after you sign the contract.
What Makes a Great Amazon PPC Campaign?
Running a successful PPC campaign is not a walk in the park. There’s proper strategization and planning involved in it.
Although it’s quite subjective what makes a specific PPC campaign a success, the following elements can be seen as positive signs:
- The ACoS is between 10%-20%
- TACoS is between 5%-20%
- CTR is 2%-3%
- Conversion rate is 12%-15%
Different reports and industry leader insights have gathered these numbers. They will vary depending on the product type, country, total ad spend, etc.
Frequently Asked Questions (FAQs)
Let’s now discuss some common questions you might have regarding PPC agencies.
Is Amazon PPC Worth it?
Yes, Amazon PPC is worth it for sellers like you who want to increase visibility and drive more sales. With cutting-throat competition on Amazon, ranking your products at the top organically has become difficult.
Effective PPC campaigns bring your products in front of your potential customers and, thus, improve your conversions.
How Much Does Hiring a PPC Management Agency Cost?
We do not have a set-in-stone number for this because the pricing depends on many factors, like the scope of services and support you require and the niche of your products. Contact us to find a market-competitive price for your business needs.
How Long Does it Take to See Results from Amazon PPC Campaigns?
Setting up an Amazon PPC campaign can take a few hours to some days, but the initial results will typically be seen within a few weeks (generally 2-3). Long-term and consistent results may, however, take 2-3 months.
This is because many factors determine the performance of your PPC ad campaigns. The algorithm needs time to evaluate the best place to view them, which takes time.
What Questions Should I Ask Before Hiring an Amazon PPC Agency?
Ask:
- “How long have you managed Amazon PPC campaigns?”
- “Do you have experience with products like mine?”
- “How do you structure campaigns for new products?”
- “What’s your approach to negative keyword management?”
- “How often do you optimize bids and budgets?”
- “What tools do you use for campaign management?”
- “Who will be my main point of contact?”
- “How often will I receive performance reports?”
- “What’s your typical response time for questions?”
- “Can I access campaign data directly?”
- “Are there any setup costs or hidden fees?”
- “How do you handle budget changes?”
- “What happens if campaigns underperform?”
The best amazon ppc expert will answer these questions confidently with specific examples:
How Do I Know If My Current PPC Agency Is Underperforming?
Your agency is underperforming if Amazon ACOS stays above 30-40% for months, sales decline despite steady ad spend, or they’re slow to respond to questions. No meaningful improvement after 60-90 days is a clear sign to find a new amazon ppc expert.
Should I Hire a Full-Service or PPC-Only Amazon Agency?
Choose PPC-only agencies if:
- Your listings are already optimized
- You have internal creative resources
- Budget is your main constraint
Choose full-service agencies if:
- You’re launching new products
- You need listing audit and optimization help
- You want one vendor for everything
How Often Should an Agency Share Performance Reports?
Weekly reporting is the industry standard for most accounts.
High-spend campaigns may need daily updates. As vgittings from Reddit’s PPC community explains, “In e-commerce retail with major promotions and a 7-figure monthly budget, I would produce reports daily and provide an exec summary.”
Stable accounts can work with monthly reports. Normdogg notes, “I send monthly reports. Basically, a paragraph or two and some graphs. Just outlining what happened the previous month, and overall confidence of current ads.”
Conclusion
The best Amazon PPC agency streamlines your ad spend, enhances visibility, reduces ACoS, and maximizes profits.
Ready to work with such an agency? Schedule a free Amazon PPC audit with us at IG PPC and see the improvements you can implement in your advertising campaigns.
