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Amazon SAS (Strategic Account Services) Core Account Manager: What is it, and should you get one?

If you are part of any Amazon group or community, you’ll notice that one of the most frequently asked questions is, “Is Amazon’s SAS Core account...

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Shocking Epiphany Regarding Amazon’s Search Term Impression Share Report!

The Amazon Search Term Impression Share report has been a very useful tool for us to gauge how aggressively we are bidding on a keyword compared...

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What is Amazon Brand Tailored Promotion? A Comprehensive Guide and Best Practices

What is Amazon Brand Tailored Promotion? A Comprehensive Guide and Best Practice Amazon introduced “Amazon Customer Engagement” last year, Which allows Brands to engage with Amazon...

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Why Having a Poor Amazon Cashflow Will Ruin your Business

Question: How can you have a profitable Amazon business but no money left in the bank? Answer: Poor cash flow management. This is one of the...

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Amazon PPC: How to Find Negative Keywords with Low Click or Sales Data

One of the complex parts of Amazon PPC management is dealing with search terms with less than 15-20 clicks and no sales. When a search term...

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Amazon Prime Day PPC Strategy for 2023

Amazon Prime Day 2023 will take place on July 11 & 12. It starts on Tuesday, July 11 at 3:00 AM ET to Thursday, July 13...

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