Looking at Walmart’s advertising examples is a great way to learn from successful brands, inspire your next campaign, and improve your ad strategy.

The catch? You need to know what makes an ad effective and what to replicate for success.

That’s why, in this blog post, we won’t just show you compelling Walmart advertising examples. We’ll also give you actionable knowledge to analyze any ad in the bigger context of Walmart advertising.

This way, you can finally stop winging it and start creating ads with confidence – ads that boost visibility, engagement, and sales.

TL;DR – Walmart Advertising Examples

Can’t wait to see the ads? Take a peek here at the examples we’ll discuss in detail below:

1. Sponsored products, a search in-grid ad for a skincare product
2. Sponsored products, a product carousel ad for office supplies
3. Sponsored products, a buy box ad for a laptop
4. Sponsored brands, a banner ad for a fitness equipment brand
5. Sponsored brands, a banner ad for a cookware brand
6. Sponsored videos, a video ad for a headset
7. Sponsored videos, a video ad for a cookware brand
8. Display ads, a banner ad for a tablet

As you can see, we’ve selected products from different niches that appear throughout the website.

Want to skip the learning curve and enjoy a good ROI from your Walmart ads? Let the IG PPC experts do the hard work for you.

Book a free audit today and have us review your account and existing Walmart advertising campaigns. Remove the guesswork and let our PPC specialists guide your Walmart ad strategy from here on!

What is Walmart Advertising? 

Walmart advertising is a marketing service that lets you promote your brand and products through graphic and video ads. These ads show up in different areas of the website and on Walmart’s mobile app, and you only pay when someone clicks on one. 

You can recognize them by the Sponsored label: 

Businesses use Walmart advertising to promote their products to visitors who browse and shop online. Targeting a large audience of potential customers increases visibility and sales.

Benefits of Advertising on Walmart

Advertising on Walmart puts a giant spotlight on your business. Tons more people will see your products and discover your brand, and that’s just the tip of the iceberg.

Here are the perks of running Walmart ads:

• Reach a Massive Audience: Walmart’s online platforms (website and mobile app) attract millions of shoppers daily, providing a huge reach for your products.
• Targeted Advertising: Use Walmart’s customer data to target your target audience based on demographics, interests, and shopping behaviors.
• Increase Sales: The more eyeballs you get on your products, the more shoppers you can convert into buyers.
• Enhance Brand Visibility: Stand out among competitors by appearing in search results and sponsored listings.
• Flexible Budgeting: Walmart advertising works for all budgets. You can start small and then scale your Walmart ad campaign based on performance.

Ad Types on Walmart

Walmart offers sellers a few different advertising options, which can be broadly categorized into two main types: Sponsored Search Ads and Display Ads.

Sponsored Search Ads appear on the search results pages of Walmart.com, similar to how ads work on search engines. These are pay-per-click (PPC) ads, so you only pay when a customer clicks on your ad. 

Here are the different types of Sponsored Search Ads:

• Sponsored Products: These ads promote individual products from your listings. They can appear in search results pages, product pages, and category pages in one of the following three formats:
  • Search In-grid: Sponsored products appear within the search results grid. They blend with organic listings, but they have the sponsored mark.
  • Product Carousel: A horizontal carousel of sponsored products can appear on various pages, such as search results or product detail pages. It allows customers to see multiple sponsored items from you side-by-side.
  • Buy Box: This box is on the right sidebar of the product detail page. It gives the sponsored product prominent visibility where customers are likely to make a purchase decision.
• Sponsored Brands: These ads showcase your brand logo and a custom message alongside product listings. They’re a good option for increasing brand awareness and promoting products.
• Sponsored Videos: Video ads appear in search results next to regular product listings. They’re a great way to show your products in action and grab attention.

Display Ads are banner ads placed on various pages throughout Walmart.com. Unlike Sponsored Search Ads, these are not directly tied to search queries. 

There are two main types of Display Ads:

• Walmart Display Network (WDN) Ads: These self-serve display ads allow you to target specific audiences based on demographics and interests.
• In-Store Displays: This option lets you promote your products in physical Walmart stores through shelf tags or digital signage.

By combining these ad formats, you can create a solid advertising strategy to reach new customers and boost sales at Walmart.

Walmart Advertising Examples

Let’s crack open Walmart’s advertising toolbox and show you the different ads you can create for yourself. 

Below, we’ve picked examples from each Walmart ad main category:

1. Sponsored Product Example by L’Oréal Paris (Search In-Grid)

Cosmetics brand L’Oréal Paris advertises a popular foundation. Their sponsored products ad shows up on the search results page for “best foundation for oily skin” and on category pages like “makeup” and “face products.”

As a search in-grid ad, it perfectly integrates with the other products. It feels less intrusive, but it’s still very likely that shoppers will notice it since it pops right where people are already looking.

2. Sponsored Product Example by Pilot G2 (Product Carousel)

This sponsored products ad example proves you can advertise anything on Walmart. In this case, we’re seeing Pilot G2 pens, an ad that shows up on the search results page for “office supplies” and also on category pages like “writing instruments” and “desk accessories.”

Unlike search in-grid ads, which blend one sponsored product among regular listings, this product carousel ad displays multiple products from the same seller side by side.

This format allows shoppers to easily compare products, increasing the chances of finding something they like. It’s more engaging and encourages shoppers to explore more items from the brand.

3. Sponsored Product Example by Asus (Buy Box)

Searching for “best laptops for coding,” we selected the Laptop n95 by FIEQUIP from the search results page. But right on this laptop’s product page, Asus is advertising its 15.6″ FHD Student Laptop in the buy box on the sidebar.

Unlike the other two examples of sponsored product ads, this one pops directly on a product’s detail page. It shows alongside the product’s specifications and details, so it’s obvious to shoppers already considering a laptop purchase.

With buy box ads like this, you can easily target shoppers in decision-making. Providing timely suggestions for an alternative or complementary product, Asus captures attention and drives more sales.

4. Sponsored Brand Example by SYEDEE

SYEDEE advertises its fitness equipment through a sponsored brands ad at the top of the search results page for “home gym equipment.” This ad is the first thing you see after you hit enter, so it easily steals the show.

Since it occupies the most prominent position on the page, it ensures maximum visibility and is highly effective. The prime location grabs attention right away and shows off the brand in style, making shoppers want to dive in and see all their products.

5. Sponsored Brand Example by T-fal

Just like the previous example, this sponsored brands ad from T-fal appears at the top of the search results page. We found it by typing in “cookware sets,” and it popped before all the other listings from various sellers.

One thing that’s easy to notice is how the brand name shows up twice, an attribute of sponsored brands. All the other ads have a simple “Sponsored” label, whereas these ones don’t shy away from stating who’s sponsoring the ad.

Other than that, notice the clear and concise language that lets shoppers know exactly what is being advertised. Images and customer ratings also help grab attention and convince shoppers to click on the ad.

6. Sponsored Video Example by RIG

A simple search for “headsets” revealed this 30-second sponsored video ad by RIG. It’s placed in the third line of search results among regular product listings. So it’s not necessarily in a prime position, but it still grabs attention with its moving visuals and, of course, the “Best seller” tag.

Videos are generally more engaging than text ads, but this one is even more effective as it illustrates every single one of the product’s features. It even demonstrates its toughness by showing it hitting the ground hard without breaking.

Any potential customer browsing Walmart for headsets will likely click on this ad, curious to learn more about it and add it to the chart.

7. Sponsored Video Example by T-fal

Here’s another sponsored video ad example from a less technical niche. Cookware can greatly benefit from a video demo because it provides colorful and lively explanations of product benefits and features.

This video appears on the same page as T-Fal’s sponsored brands ad example we’ve reviewed above.

Using multiple ad types, the brand effectively saturates the page with its presence. This Walmart advertising strategy maximizes visibility and reinforces the message. It just makes shoppers more likely to notice and consider T-fal products.

8. Display Ads Example by Samsung

This display banner ad for the new Galaxy Tab A9+ is prominently featured on the product category page for “Electronics > Samsung tablets.” 

It’s the first thing you see when you navigate to this section, and it stands out through its simplicity. It features a clean design with minimal text and a high-quality product image. 

The straightforward message, “The new Galaxy Tab A9+ – Bring home fun for the whole family,” is easy to read and understand at a glance.

This simplicity ensures the ad is not overwhelming or cluttered, making it more appealing and accessible. Such a minimalist approach is particularly effective in online retail, where customers appreciate quick and clear information.

Strategies for Effective Walmart Advertising

Walmart ads have great benefits in theory. However, strategic planning is needed to translate them into practice and maximize visibility and sales.

So, here are some key strategies to make your Walmart advertising campaigns yield optimal results:

1. Understand Your Audience: Walmart provides plenty of granular customer data. Look into demographics, interests, and shopping behaviors to identify and target your ideal customers.
2. Optimize Product Listings: Comb your listings to ensure they include the most relevant keywords and high-quality images. This will improve your visibility in search results.
3. Set Clear Goals: Define specific goals such as increasing sales, improving brand awareness, or launching new products. Make those goals your ad strategy’s compass and filter every decision to see if it serves your goals.
4. Experiment With Multiple Ad Formats: Use different ad types to diversify your reach and engage with shoppers across various touchpoints. You could easily have more than one ad on the same page.
5. Monitor and Adjust Campaigns: Regularly monitor campaign performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). Based on performance data, adjust bids, targeting, and creatives to optimize results.
6. Promotions and Offers: Use Walmart’s promotional tools like discounts, coupons, and special offers to encourage people to purchase and drive urgency among shoppers.
7. Enhance Brand Messaging: Write ad copy highlighting unique selling points and differentiating your brand from competitors. Equally important, always illustrate the benefits that resonate the most with Walmart shoppers.

So, there are plenty of things you can do to make your Walmart ads a better investment. But often, knowing what to do isn’t enough. Especially when you have a business to run and you’re not feeling too confident to experiment with your ads budget, it’s best to leave it to Walmart ads specialists.

Schedule a free consultation with us today. At IG PPC, we’re experts in Walmart advertising, and we’re happy to show you exactly what you can improve or how to get started with your ads.

Frequently Asked Questions (FAQs)

Here are answers to some common questions about Walmart ads:

What are the Best Practices for Creating Walmart Native Ads?

To create great native ads on Walmart, match your ad content with what shoppers want. Use good images, clear descriptions, and the right keywords. 

Make sure your ads fit in naturally with the shopping page to increase clicks and sales.

What Metrics Should Walmart Sellers Track in Advertising Campaigns?

Focus on key metrics like click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall sales attributed to ad campaigns. 

These metrics reflect your campaign’s effectiveness, helping you optimize ad strategies for better performance and ROI.

How Do Walmart’s Self-Serve Ad Platforms Benefit Sellers?

Walmart’s self-serve ad platforms give you control over budget allocation, ad targeting, and campaign management. 

You can adjust bids, target specific shopper demographics, and access detailed performance analytics in real time to optimize efficiently and drive more sales.

Conclusion

By exploring these Walmart advertising examples, you’ve learned key strategies to make your ads successful, such as targeting specific audiences, using multiple ad formats, and optimizing product listings. 

With this knowledge, you can revamp your entire strategy and confidently create ads that grab visitors by their eyeballs. 

Don’t want to do it alone? 

Book a free audit with IG PPC. Our PPC specialists can analyze your current strategy, identify areas for optimization, and create new ads for your business. Let’s maximize your Walmart advertising ROI!